Letter to the future | Hirofumi Kurino

Inspirational words from the co-founder of United Arrows

To keep spirits high and creativity strong, Polimoda asked its community of fashion industry experts to write virtual letters about the future. Here's what they had to say.

Nobody can see the future.
But everybody can dream about the future.

Before 1876, nobody could imagine a device like a telephone could become real.
But one could dream about the future of people, talking to each other from a distance.
Now we all use smartphones.

Before 1769, nobody could imagine the car.
But one could dream about the future of people, traveling far from their home.
Now we are driving electric cars with AI.
Nobody sees the future, but we can dream about the future, and all of the modern tools and devices are the result of the ones who dreamed about it.
Unfortunately, we still cannot create real peace in this world.

So why not dream about the peaceful future?
To build a peaceful world, we need intelligence, creativity and belief in each other.
To think about the future, why not dress up nicely?
Dressing up nicely makes you proud of you.
You look like yourself and others look at you and have a good vibe.
The future is not made by buying guns, but by buying nice scarves.

Fashion is the result of dignity.
Our future should be fulfilled by the dignity of humans.
Nobody can see the future, but we can dream about the future.
Nobody can instantly get the future in their hands, but we can start building a good future by starting to step forward.

You are never alone.
If we start moving and dreaming forward together, with other people we can make a good future.
The future never stops if you do not stop dreaming. 
Let's take this chance — after Covid-19 — to build a beautiful future.

Love, Kurino

Hirofumi Kurino

Co-Founder of United Arrows

Born in New York and raised in Tokyo, Hirofumi Kurino is the co-founder of Japanese retail group United Arrows. With an Art History and Semiotics Degree from Wako University in Tokyo, Kurino began his career in the late 1970’s as a sales person and assistant buyer for retail chain store Suzuya. He then moved on to Beams for an 11-year tenure, climbing the ranks to brand director. In 1989, he founded United Arrows, serving as managing director, buyer and chief creative officer before becoming senior advisor for creative direction in 2008. Over the course of his career, Kurino has been recognized for his excellence with a slew of accolades and awards including being named one of the 500 most influential people in fashion by The Business of Fashion in 2014, receiving an Honorable Fellowship from the Royal College of Art (RCA) and being chosen as a member of the jury for LVMH Prize since 2014. He is also one of the first Tokyo-based retailers to join the Ethical Fashion Initiative.