{"id":4934,"date":"2023-02-21T14:51:10","date_gmt":"2023-02-21T13:51:10","guid":{"rendered":"https:\/\/www.polimoda.com\/courses\/retail-and-omnichannel-fashion-management\/"},"modified":"2025-07-11T11:40:30","modified_gmt":"2025-07-11T09:40:30","slug":"luxury-retail-business-management","status":"publish","type":"polimoda-courses","link":"https:\/\/www.polimoda.com\/it\/corsi\/master\/luxury-retail-business-management\/","title":{"rendered":"Luxury Retail &amp; Business Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4934\" class=\"elementor elementor-4934 elementor-4134\" data-elementor-post-type=\"polimoda-courses\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ec7f3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ec7f3b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0181829\" data-id=\"0181829\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caf7ee8 internal_anchor elementor-widget elementor-widget-menu-anchor\" data-id=\"caf7ee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"overview\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30d1c5f elementor-widget elementor-widget-heading\" data-id=\"30d1c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Corso<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c449e27 elementor-widget elementor-widget-text-editor\" data-id=\"c449e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il mondo del retail \u00e8 cambiato. La pandemia non ha fatto che accelerare una trasformazione gi\u00e0 in atto \u2013 nelle dinamiche, nella velocit\u00e0 degli scambi e nella portata delle interazioni. Non si torna pi\u00f9 indietro. Anche i luxury brand devono ripensare le proprie strategie di coinvolgimento dei clienti, abbracciando le nuove tendenze.<\/p><p>Le aziende della moda e del lusso fanno categoria a s\u00e9, sottoposte allo scrutinio di clienti esigenti, con una sensibilit\u00e0 estetica e un gusto ben definiti, in cerca di un\u2019esperienza esclusiva prima ancora che del possesso di una creazione unica e irripetibile. Vetrine scintillanti, servizi tempestivi e siti di e-commerce facilmente navigabili non bastano pi\u00f9.<\/p><p>Ci\u00f2 che conta \u00e8 l\u2019esperienza che rappresenta la forza trainante e la sfida del secolo per il retail: i marchi di moda dovranno ideare strategie caleidoscopiche (locali, globali e multicanale) per attrarre i clienti nei negozi fisici, catturare il loro interesse sui social e coinvolgerli nello shopping virtuale, intrattenerli su Roblox, vendere loro NFT nel metaverso, viziarli con programmi click-and-collect e servizi di noleggio.<\/p><p>Le possibilit\u00e0 sono infinite: un cliente cinese, ad esempio, potr\u00e0 aggiungere un\u2019iconica borsa alla propria lista dei desideri tramite WeChat, ricevere un\u2019accoglienza personalizzata nel flagship store di Shanghai, assistere all\u2019anteprima esclusiva di una nuova collezione e infine ricevere il suo acquisto nell\u2019hotel di Miami dove soggiorna per una breve vacanza, insieme a un credito di NFT per vestire il suo avatar nel metaverso di Neo Tokyo.<\/p><p>Una nuova generazione di professionisti \u00e8 chiamata a disegnare il futuro del retail, creando un illimitato customer journey in tutti i punti di contatto con la clientela, in modo autenticamente integrato e senza soluzione di continuit\u00e0: solo cos\u00ec sar\u00e0 possibile soddisfare le aspettative dei clienti del lusso. Le aziende pi\u00f9 lungimiranti fanno leva sul potere emotivo dei sensi ed esplorano le nuove frontiere digitali per trasportare i clienti in nuove e accattivanti dimensioni, dove prodotti e servizi sono il dato di fatto e la realizzazione dei sogni \u00e8 la vera chiave dell\u2019esperienza retail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8677c30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8677c30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2b8590\" data-id=\"c2b8590\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96e3bfa internal_anchor elementor-widget elementor-widget-menu-anchor\" data-id=\"96e3bfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"corso\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd108b elementor-widget elementor-widget-heading\" data-id=\"0fd108b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Corso<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18317b0 elementor-widget elementor-widget-text-editor\" data-id=\"18317b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il master in Luxury Retail &amp; Business Management, in partnership con Gucci, accompagna i partecipanti alla scoperta dell\u2019industria del lusso, esaminandone i principali attori, i prodotti e i servizi. I marchi della moda cercano di migliorare costantemente la shopping experience retail e di offrire un impeccabile customer journey, dalla scelta del prodotto all\u2019acquisto, fino alla consegna e all\u2019assistenza post-vendita.<\/p><p>Questo corso forma dei leader capaci di costruire una relazione autentica tra un brand e i suoi clienti, facendo leva sulle interazioni, sull\u2019innovazione e su un customer journey gratificante. Essere curiosi dei comportamenti umani, oggi, \u00e8 una dote essenziale per capire i clienti del lusso negli ambienti multicanale. Nel mondo del lavoro, questi professionisti dovranno presentare idee innovative, migliorare la customer experience globale e superare le aspettative della clientela luxury.<\/p><p>Le lezioni sono organizzate con insegnanti del settore cos\u00ec come guest lectures e workshops con autorevoli professionisti del settore moda che saranno invitati a parlare, ispirare ed emancipare i nostri studenti.<\/p><p>Il programma prevede anche varie uscite didattiche e la realizzazione di un Midterm Project e di un Final Project.<\/p><p>\u00c8 previsto un totale di 700 ore di formazione.<\/p><p>Al termine del percorso didattico viene offerta la possibilit\u00e0 di partecipare a uno stage presso un\u2019azienda di moda o un retailer del settore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29d500e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29d500e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc754b9\" data-id=\"fc754b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28bd69f internal_anchor elementor-widget elementor-widget-menu-anchor\" data-id=\"28bd69f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"partnership\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af095af elementor-widget elementor-widget-heading\" data-id=\"af095af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Partnership<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e859394 elementor-widget elementor-widget-image\" data-id=\"e859394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"59\" src=\"https:\/\/www.polimoda.com\/wp-content\/uploads\/2023\/02\/logo-polimoda-partner-polimoda-300x59.png\" class=\"attachment-medium size-medium wp-image-23226\" alt=\"Gucci logo\" srcset=\"https:\/\/www.polimoda.com\/wp-content\/uploads\/2023\/02\/logo-polimoda-partner-polimoda-300x59.png 300w, https:\/\/www.polimoda.com\/wp-content\/uploads\/2023\/02\/logo-polimoda-partner-polimoda.png 505w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00926c elementor-widget elementor-widget-heading\" data-id=\"e00926c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gucci<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93edfe2 elementor-widget elementor-widget-text-editor\" data-id=\"93edfe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fondato a Firenze nel 1921, Gucci \u00e8 uno dei marchi pi\u00f9 riconosciuti a livello mondiale nel settore dell\u2019alta moda e del lusso. Dopo aver festeggiato il centenario del brand, Gucci continua a ridefinire il concetto di lusso onorando la creativit\u00e0, la tradizione artigianale italiana e l\u2019innovazione tra i suoi valori fondamentali.<\/p><p>Gucci fa parte del gruppo globale del lusso Kering, che sostiene e promuove lo sviluppo di alcuni tra i pi\u00f9 rinomati marchi di moda, pelletteria, gioielli e orologi.<\/p><p>Negli ultimi 7 anni, la Casa di moda ha ridefinito l\u2019idea di lusso del XXI secolo, rafforzando ulteriormente la propria posizione fra i marchi pi\u00f9 desiderabili a livello globale.<\/p><p>Il digitale ha un ruolo cardine nel passaggio a una visione cliente-centrica ed \u00e8 indispensabile per creare un coinvolgimento a 360\u00b0 in tutti i canali, senza soluzione di continuit\u00e0.<\/p><p>Per questo l\u2019esperienza dello shopping in Gucci diventa sempre pi\u00f9 integrata: dando priorit\u00e0 agli investimenti nel digitale e adottando tecnologie pionieristiche con la mentalit\u00e0 del test and learn, l\u2019azienda sa dare nuovo valore al customer journey attraverso una sapiente combinazione di fisico e digitale all\u2019interno di un\u2019esperienza omnichannel coerente e coesa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3789903 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3789903\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3213977\" data-id=\"3213977\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58d5ecb internal_anchor elementor-widget elementor-widget-menu-anchor\" data-id=\"58d5ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"curriculum\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f14cb elementor-widget elementor-widget-heading\" data-id=\"31f14cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Curriculum<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b77728 elementor-widget elementor-widget-text-editor\" data-id=\"2b77728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il curriculum del corso include una gamma di materie che aiuteranno gli studenti a sviluppare le loro competenze e conoscenze nel campo. Alcuni degli argomenti chiave trattati includono:<\/p><ul><li>Luxury Fashion Business: principali attori, prodotti e servizi innovativi nel settore del lusso.<\/li><li>Omnichannel Retail Management: come creare un customer journey coerente e coeso integrando diversi canali d\u2019acquisto.<\/li><li>Fashion Store Concept: sviluppo di un concetto di retail basato sui valori del brand e declinato nei vari aspetti delle esperienze fisiche e\/o digitali.<\/li><li>Interpersonal Skills: comportamenti ed esigenze dei consumatori globali, sensibilit\u00e0 culturale e competenze interpersonali.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1027262 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1027262\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0e6c38\" data-id=\"c0e6c38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e678686 internal_anchor elementor-widget elementor-widget-menu-anchor\" data-id=\"e678686\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"requisiti\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5790b8e elementor-widget elementor-widget-heading\" data-id=\"5790b8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Requisiti<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-229d212 elementor-widget elementor-widget-text-editor\" data-id=\"229d212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per accedere al corso, \u00e8 necessario superare la selezione al termine del processo di ammissione.<\/p><p>Requisiti richiesti:<\/p><ul><li>Curriculum vitae (CV) con lettera di presentazione<\/li><li>Ottima conoscenza della lingua inglese<\/li><li>Laurea triennale (o titolo equivalente) oppure esperienza professionale nel settore<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be71fa9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be71fa9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2658447\" data-id=\"2658447\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dd8dd6 internal_anchor elementor-widget elementor-widget-menu-anchor\" data-id=\"2dd8dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"carriera\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d114bdb elementor-widget elementor-widget-heading\" data-id=\"d114bdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Career<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-884464e elementor-widget elementor-widget-text-editor\" data-id=\"884464e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In base alle caratteristiche personali e alle competenze acquisite, potrai diventare:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b75157d elementor-widget elementor-widget-heading\" data-id=\"b75157d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">E-Commerce Client Engagement Specialist<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76283a9 elementor-widget elementor-widget-text-editor\" data-id=\"76283a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Attraverso l\u2019esperienza e la motivazione, l\u2019E-Commerce Client Engagement Specialist promuove attivit\u00e0 di client engagement nei canali online. Questa figura professionale raccoglie i dati dell\u2019analisi quantitativa e qualitativa sul comportamento dei clienti e studia i pattern d\u2019acquisto. Collabora con i merchandiser per avere un feedback dal cluster di clienti e con i media per valutare i risultati delle azioni di marketing; lavora con i team digitali per creare esperienze coinvolgenti e personalizzate on-site e definire un percorso omnichannel per i clienti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-746b856 elementor-widget elementor-widget-heading\" data-id=\"746b856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Store Director<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e746e1c elementor-widget elementor-widget-text-editor\" data-id=\"e746e1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lo Store Director gestisce il negozio e le sue risorse umane ed \u00e8 responsabile dell\u2019immagine del marchio all\u2019interno del punto vendita, che promuove con iniziative di visual merchandising. Lo Store Director \u00e8 un leader carismatico che ispira i clienti e il team grazie alle sue spiccate doti comunicative interpersonali, che mette in campo sia internamente che nelle relazioni esterne. Ha il compito di ideare strategie creative e innovative, migliorare i risultati e controllare le spese e il budget del negozio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20cba56 elementor-widget elementor-widget-heading\" data-id=\"20cba56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Digital Operations Manager<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff869c7 elementor-widget elementor-widget-text-editor\" data-id=\"ff869c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il Digital Operations Manager deve fare in modo che il customer journey, dalla scelta del prodotto al processo d\u2019acquisto, fino alla consegna e all\u2019assistenza post-vendita, garantisca un\u2019esperienza di e-commerce allineata con i desideri del cliente. Sa calcolare e gestire i KPI (Key Performance Indicator), la cui interpretazione \u00e8 fondamentale per rendere pi\u00f9 attrattiva la value proposition fatta ai clienti e, in ultima analisi, migliorare la redditivit\u00e0 del business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Corso Il mondo del retail \u00e8 cambiato. La pandemia non ha fatto che accelerare una trasformazione gi\u00e0 in atto \u2013 nelle dinamiche, nella velocit\u00e0 degli scambi e nella portata delle interazioni. Non si torna pi\u00f9 indietro. Anche i luxury brand devono ripensare le proprie strategie di coinvolgimento dei clienti, abbracciando le nuove tendenze. Le aziende [&hellip;]<\/p>\n","protected":false},"featured_media":9780,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"course-categories":[],"course-subjects":[228],"course-careers-paths":[282],"course-levels":[233],"course-areas":[378],"class_list":["post-4934","polimoda-courses","type-polimoda-courses","status-publish","has-post-thumbnail","hentry","course-subjects-retail-management-it","course-careers-paths-retail-manager-it","course-levels-master","course-areas-fashion-business-it"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxury Retail &amp; Business Management Course - Master | Polimoda Fashion School<\/title>\n<meta name=\"description\" content=\"Questo programma ti permette di ampliare e completare le tue conoscenze su Luxury Retail &amp; Business Management e entrare subito nel mondo del lavoro. 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