{"id":4919,"date":"2023-02-20T16:18:12","date_gmt":"2023-02-20T15:18:12","guid":{"rendered":"https:\/\/www.polimoda.com\/courses\/fashion-brand-management-2\/"},"modified":"2025-07-11T12:01:28","modified_gmt":"2025-07-11T10:01:28","slug":"fashion-brand-management-2","status":"publish","type":"polimoda-courses","link":"https:\/\/www.polimoda.com\/it\/corsi\/master\/fashion-brand-management\/","title":{"rendered":"Fashion Brand Management"},"content":{"rendered":"\t\t
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Corso<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Non esiste corso pi\u00f9 legato alla realt\u00e0 contemporanea il master in Fashion Brand Management si rivolge a individui dal forte carisma, creativi e visionari, dalle spiccate doti relazionali, disposti a entrare nel complesso mondo dei Brand Manager.<\/p>

Il Brand Manager \u00e8 colui che crea, tutela e ridefinisce l\u2019identit\u00e0 di un brand. Parla direttamente al subconscio delle persone, muove le leve giuste per convincere i client E un giorno potr\u00e0 diventare il CEO dell\u2019azienda.<\/p>

Il programma si articola in tre grandi aree: Vision \u2013 il crocevia fra persone, societ\u00e0 e industria, da dove origina la rilevanza di un brand; Management \u2013 il marketing strategico di un modello di business nel contesto di casi reali; e Communications \u2013 ideare e diffondere messaggi capaci di creare desiderio e aggregazione.<\/p>

Questo programma intensivo di specializzazione \u00e8 gestito da insegnanti del settore e docenti ospiti internazionali. Il programma prevede varie uscite didattiche e la realizzazione di un Midterm Project e di un Final Project<\/p>

\u00c8 previsto un totale di 700 ore di formazione.<\/p>

Questo corso si conclude con la possibilit\u00e0 di uno stage presso un’azienda di moda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Mentorship<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I mentor hanno un ruolo importante nel percorso formativo: guidano, incoraggiano e aiutano gli studenti, fornendo strumenti utili alla carriera professionale. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Stefano Filippelli\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Global Vice President of Product di adidas Originals Apparel and Accessories<\/p>

\"Stefano<\/p>

Stefano Filippelli \u00e8 un Senior Executive di grande esperienza nel campo dell’abbigliamento sportivo, con una carriera di rilievo che abbraccia due decenni, di cui ben 13 anni presso adidas. Il suo percorso professionale ha toccato svariate sfaccettature dell’industria, dal retail alle strategie di penetrazione sul mercato alla creazione del prodotto. La sua pluriennale esperienza nel settore retail gli ha consentito preziose intuizioni su tendenze di mercato e preferenze dei consumatori, fornendogli una solida base nel ruolo di plasmare strategie di mercato e di merchandising efficaci.<\/p>

Attualmente riveste l’incarico di Global Vice President of Product for adidas Originals Apparel and Accessories, combinando la sua competenza nel retail e go-to-maket con un approccio olistico alla creazione del prodotto e al brand development. La sua abilit\u00e0 nell’affrontare in modo integrato questi aspetti critici sottolinea la sua versatilit\u00e0 e influenza nel panorama dell’abbigliamento sportivo.
La filosofia che ha guidato la carriera di Stefano \u00e8 stata il mantra trasformare la creativit\u00e0 in valuta, enfatizzando il processo di trasformazione di concetti innovativi in prodotti centrati sul consumatore, catalizzatori di entrate proficue. Tale approccio ha consolidato la sua reputazione come leader dell’industria visionario e pragmatico.<\/p>

Oltre ai suoi impegni professionali, Stefano si distingue come appassionato ricercatore delle subculture, con una spiccata predilezione per la musica elettronica. La sua dedizione nel comprendere le diverse correnti culturali aggiunge una dimensione purpose-driven al suo stile di leadership.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Curriculum<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il curriculum del corso include una gamma di materie che aiuteranno gli studenti a sviluppare le loro competenze e conoscenze nel campo. Alcuni degli argomenti chiave trattati includono:<\/p>

  • Fashion Foundations<\/li>
  • Brand Management<\/li>
  • Merchandising & Operations<\/li>
  • Fashion Communications<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Per accedere al corso, \u00e8 necessario superare la selezione al termine del processo di ammissione.<\/p>

    Requisiti richiesti:<\/p>

    • Curriculum vitae (CV) con lettera di presentazione<\/li>
    • Ottima conoscenza della lingua inglese<\/li>
    • Laurea triennale (o titolo equivalente) oppure esperienza professionale nel settore<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Career<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      I diplomati in Fashion Brand Management, grazie a una formazione improntata alla creazione di contenuti originali, possono lavorare in diversi ambiti del sistema moda, in aziende o agenzie di comunicazione e pubblicit\u00e0, ma anche in altri settori fortemente orientati all\u2019espressione di un\u2019identit\u00e0, come tecnologia, arte, editoria, cinema e musica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Corso Non esiste corso pi\u00f9 legato alla realt\u00e0 contemporanea il master in Fashion Brand Management si rivolge a individui dal forte carisma, creativi e visionari, dalle spiccate doti relazionali, disposti a entrare nel complesso mondo dei Brand Manager. Il Brand Manager \u00e8 colui che crea, tutela e ridefinisce l\u2019identit\u00e0 di un brand. Parla direttamente al […]<\/p>\n","protected":false},"featured_media":9598,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"course-categories":[],"course-subjects":[207],"course-careers-paths":[242],"course-levels":[233],"course-areas":[378],"class_list":["post-4919","polimoda-courses","type-polimoda-courses","status-publish","has-post-thumbnail","hentry","course-subjects-fashion-brand-management-it","course-careers-paths-brand-manager-it","course-levels-master","course-areas-fashion-business-it"],"acf":[],"yoast_head":"\nFashion Brand Management Course - Master | Polimoda Fashion School<\/title>\n<meta name=\"description\" content=\"Questo programma ti permette di ampliare e completare le tue conoscenze su Fashion Brand Management e entrare subito nel mondo del lavoro. 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