{"id":4914,"date":"2023-02-21T14:14:26","date_gmt":"2023-02-21T13:14:26","guid":{"rendered":"https:\/\/www.polimoda.com\/courses\/fashion-marketing-communications\/"},"modified":"2025-07-11T11:48:31","modified_gmt":"2025-07-11T09:48:31","slug":"fashion-marketing-communications","status":"publish","type":"polimoda-courses","link":"https:\/\/www.polimoda.com\/it\/corsi\/master\/fashion-marketing-communications\/","title":{"rendered":"Fashion Marketing & Communications"},"content":{"rendered":"\t\t
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Corso<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il Master in Fashion Marketing & Communications \u00e8 un programma completo che approfondisce le strategie di marketing e comunicazione applicate all’industria della moda e del lifestyle, appositamente progettato per il panorama digitale della moda in continua evoluzione.<\/p>

Questo programma fornisce una profonda comprensione delle complessit\u00e0 dell’industria della moda tramite lo studio delle strategie di marketing che devono essere convertite in azioni di comunicazione per ottenere una maggiore visibility e awareness del brand, oltre a una connessione con i clienti target indicati. Gli studenti esperimenteranno un approccio olistico attraverso la possibilit\u00e0 di realizzare praticamente le proprie idee e portarle alla vita attraverso la fotografia, lo styling, il video e il design web.<\/p>

Questo programma di specializzazione intensiva non \u00e8 solo accademico; \u00e8 un percorso guidato da esperti del settore e arricchito da guest lecturer internazionali. Attraverso l’esperienza pratica, sar\u00e0 possibile completare due progetti: un marketing plan per un brand di moda o lifestyle di medie dimensioni e una campagna di contenuti brandizzati su pi\u00f9 piattaforme. Questi progetti diventeranno preziosi asset nel tuo portfolio personale, mostrando la tua capacit\u00e0 di tradurre la teoria in risultati pratici.<\/p>

\u00c8 previsto un totale di 700 ore di formazione.<\/p>

Questo corso si conclude con la possibilit\u00e0 di uno stage presso un’azienda di moda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Curriculum<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il curriculum del corso include una gamma di materie che aiuteranno gli studenti a sviluppare le loro competenze e conoscenze nel campo. Alcuni degli argomenti chiave trattati includono:<\/p>

  • Contemporary Fashion: Approfondimento della comprensione della moda nell’attualit\u00e0, esplorando il suo significato culturale, le tendenze e le espressioni in evoluzione<\/li>
  • Fashion Marketinga: Ottenimento di intuizioni sulle complessit\u00e0 di coordinare vari aspetti all’interno di un’azienda di moda per massimizzare le prestazioni, la redditivit\u00e0 e la soddisfazione del cliente, il tutto allineandosi con le richieste del mercato contemporaneo<\/li>
  • Fashion Communications: Padronanza dell’arte di comunicare efficacemente concetti di moda e lifestyle, esplorando le strategie e i canali che risuonano con il pubblico moderno<\/li>
  • Set & Productions: Immersione nel regno creativo della produzione di contenuti, specificamente su misura per le comunicazioni di moda. Apprendimento su come concettualizzare, pianificare ed eseguire campagne e produzioni visivamente accattivanti che raccontano storie di moda avvincenti<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Requisiti<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Per accedere al corso, \u00e8 necessario superare la selezione al termine del processo di ammissione.<\/p>

    Requisiti richiesti:<\/p>

    • Curriculum vitae (CV) con lettera di presentazione<\/li>
    • Ottima conoscenza della lingua inglese<\/li>
    • Laurea triennale (o titolo equivalente) oppure esperienza professionale nel settore<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Career<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      In base alle caratteristiche personali e alle competenze acquisite, potrai diventare:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Communication Specialist\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Un Communication Specialist nell’industria della moda \u00e8 il custode dell’immagine e della reputazione di un brand. Creano narrazioni avvincenti, gestiscono le relazioni con i media e sviluppano strategie di comunicazione per mantenere un messaggio coerente e di impatto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Marketing Specialist<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Uno Marketing Specialist nella moda \u00e8 la forza motrice dietro la promozione del brand. Conducono ricerche di mercato approfondite, orchestrano campagne di marketing, supervisionano iniziative pubblicitarie e analizzano continuamente le prestazioni per massimizzare le vendite e la visibilit\u00e0 del marchio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Social Media Manager\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Il ruolo di un Social Media Manager \u00e8 quello di dominare il paesaggio digitale. Curano e pianificano contenuti coinvolgenti, coltivano comunit\u00e0 online ed eseguono campagne pubblicitarie mirate per catturare ed espandere il pubblico online del brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      PR & Influencer Marketing Manager<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      I PR & Influencer Marketing Manager sono gli orchestratori della presenza mediatica di un brand e delle collaborazioni con influencer. Coltivano relazioni con gli influencer, pianificano ed eseguono campagne PR, monitorano la copertura mediatica e valutano l’impatto delle partnership con influencer per migliorare la visibilit\u00e0 e la credibilit\u00e0 del brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Corso Il Master in Fashion Marketing & Communications \u00e8 un programma completo che approfondisce le strategie di marketing e comunicazione applicate all’industria della moda e del lifestyle, appositamente progettato per il panorama digitale della moda in continua evoluzione. Questo programma fornisce una profonda comprensione delle complessit\u00e0 dell’industria della moda tramite lo studio delle strategie di […]<\/p>\n","protected":false},"featured_media":9656,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"course-categories":[],"course-subjects":[210,175],"course-careers-paths":[247,179],"course-levels":[233],"course-areas":[378],"class_list":["post-4914","polimoda-courses","type-polimoda-courses","status-publish","has-post-thumbnail","hentry","course-subjects-fashion-communications-it","course-subjects-fashion-marketing-it","course-careers-paths-communications-manager-it","course-careers-paths-marketing-manager-it","course-levels-master","course-areas-fashion-business-it"],"acf":[],"yoast_head":"\nFashion Marketing & Communications Course - Master | Polimoda Fashion School<\/title>\n<meta name=\"description\" content=\"Questo programma ti permette di ampliare e completare le tue conoscenze su Fashion Marketing & Communications e entrare subito nel mondo del lavoro. 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