{"id":4600,"date":"2023-02-23T10:01:14","date_gmt":"2023-02-23T09:01:14","guid":{"rendered":"https:\/\/www.polimoda.com\/courses\/fashion-e-commerce\/"},"modified":"2024-04-03T18:45:50","modified_gmt":"2024-04-03T16:45:50","slug":"fashion-e-commerce","status":"publish","type":"polimoda-courses","link":"https:\/\/www.polimoda.com\/it\/corsi\/short\/fashion-e-commerce\/","title":{"rendered":"Fashion E-commerce"},"content":{"rendered":"\t\t
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Corso<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il termine fashion e-commerce indica le attivit\u00e0 di vendita e acquisto di abiti e accessori online, offrendo una piacevole customer experience agli utenti. <\/span><\/p>\n

Il corso breve in Fashion E-commerce esamina i fattori che stanno alla base del successo dei principali negozi di e-commerce del settore moda.<\/span><\/p>\n

Oltre all\u2019analisi critica dei siti web, i partecipanti studiano l\u2019importanza delle ricerche di mercato e dei comportamenti dei clienti, acquisendo le competenze necessarie \u2013 soft skill e hard skill \u2013 per ottimizzare le piattaforme commerciali e creare vantaggi strategici per i marchi della moda, ad esempio attraverso la gestione della distribuzione e la gestione omnicanale. Scoprono le principali leve del successo e i KPI (Key Performance Indicator) dei migliori siti di e-commerce della categoria moda.<\/span><\/p>\n

Il programma comprende anche delle visite nei luoghi pi\u00f9 iconici della moda a Firenze, come il Gucci Garden, uno spazio espositivo che ospita i capi e le borse della fashion house italiana, e il Museo Salvatore Ferragamo, dedicato alla vita e al lavoro del designer di scarpe italiano Salvatore Ferragamo e dell\u2019omonima azienda.<\/span><\/p>\n

I docenti del corso, professionisti di lunga esperienza nel settore, aiuteranno gli studenti a mettere a fuoco i propri obiettivi di carriera e a tracciare un percorso per raggiungerli. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Destinatari <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il corso si rivolge a partecipanti interessati ad acquisire competenze nella creazione e nella gestione di sistemi di distribuzione, nonch\u00e9 nell\u2019ottimizzazione di siti di e-commerce in risposta alle esigenze dei clienti e ai requisiti del settore.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gli studenti prepareranno un\u2019analisi critica di un sito di e-commerce esistente del settore moda, indicando pro e contro della sua impostazione e formulando raccomandazioni strategiche sulla base degli attuali requisiti di mercato, finalizzate a creare un vantaggio competitivo.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Curriculum<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Il curriculum del corso comprende una serie di materie che aiuteranno gli studenti a sviluppare le proprie capacit\u00e0 e conoscenze sul campo. Alcuni dei principali argomenti trattati comprendono:<\/span><\/p>\n

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  • Moda contemporanea: la moda che appartiene al presente e vive nel presente <\/span><\/li>\n
  • Fashion communication: la comunicazione della moda e del lifestyle<\/span><\/li>\n
  • E-commerce: l\u2019arte di vendere e acquistare moda online<\/span><\/li>\n
  • Gestione omnicanale: monitoraggio e gestione dei sistemi distributivi che compongono i propri canali di vendita, al fine di migliorare la customer experience<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Requisiti<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Requisiti richiesti:<\/span><\/p>\n

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    • Ottima conoscenza della lingua inglese<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      \nCertificazione\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Una volta completato il corso breve in Fashion E-commerce, riceverai l’Attestato Ufficiale di Partecipazione di Polimoda.<\/span><\/p>\n

      Questo certificato rafforzer\u00e0 il tuo CV e amplier\u00e0 le tue opportunit\u00e0 di carriera.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Corso Il termine fashion e-commerce indica le attivit\u00e0 di vendita e acquisto di abiti e accessori online, offrendo una piacevole customer experience agli utenti. Il corso breve in Fashion E-commerce esamina i fattori che stanno alla base del successo dei principali negozi di e-commerce del settore moda. Oltre all\u2019analisi critica dei siti web, i partecipanti […]<\/p>\n","protected":false},"featured_media":13908,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"tags":[],"course-categories":[],"course-subjects":[355],"course-careers-paths":[254],"course-levels":[190],"course-areas":[399],"class_list":["post-4600","polimoda-courses","type-polimoda-courses","status-publish","has-post-thumbnail","hentry","course-subjects-e-commerce-it","course-careers-paths-e-commerce-performance-manager-it","course-levels-short","course-areas-short-e-online-fashion-business"],"acf":[],"yoast_head":"\nFashion E-commerce Course - Short | Polimoda Fashion School<\/title>\n<meta name=\"description\" content=\"Questo programma ti permette di ampliare e completare le tue conoscenze su Fashion E-commerce e entrare subito nel mondo del lavoro. 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