Milano Fashion Film Festival applauds SELFMADE’s Dilemma

Dream-team Gianfranco Villegas and Bonasia & Narcisi’s short film lands People’s Choice Award


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Milan-based creative director duo Bonasia & Narcisi’s short fashion film Dilemma was awarded the people’s choice award at this year’s edition of Milano’s Fashion Film Festival for its unconventional take on Polimoda alumnus Gianfranco Villegas’ brand SELFMADE.

Chosen among over 800 entries from 60 different countries, the 3-minute movie showcases the collection while transversely putting into images the social struggles and hardships that Villegas himself had to face growing up in Florence as a young under-privileged Filipino-Italian, not fitting into society and fighting the tide to achieve leeway in the fashion world.

Today SELFMADE is distributed by Riccardo Grassi’s renowned concept showroom. Exclusively hand-crafted in Italy, it has landed in multi-brand stores across America, Asia and Europe; combining streetwear swagger with underground Hip-Hop culture while soaking in the premium materials and tailored finishings of luxury couture. This year, the label’s F/W 2017 and S/S 2018 menswear collections both hit the Paris Fashion Week runway bearing Villegas’ signature silk hand-embroidered graphics and neon-to-dark color palette. SELFMADE is more than a name – it is a statement and a declaration of pride; aspects successfully channeled by directors Fabrizio Narcisi and Francesco Bonasia who have been collaborating with Villegas since 2015.

On Fashion Film Festival Milano’s website, the duo’s name appears enshrined in a plethora of both household and up-and-coming metteurs-en-scène: Nowness director Barbara Anastacio won best documentary with Women in Uniform while Robbie Hillyer Barnett’s surreal short for Ray Ban was awarded Best Experimental Fashion Film. Founded by Constanza Cavalli Etro in 2014, the festival truly manages to showcase the ever-changing world and diverse languages of fashion film. Rich in talks, screenings and special projects; its philosophy is deeply rooted in openness (submissions are free as is the admission to the events) and edging up the investigation on fashion storytelling’s unexplored on-screen potential.