- Level: Undergraduate
- Duration: 4 years
- Cost: € 18,000 per year
- Language: English
This program offers vertical progress, starting with the basic skills in all areas during the first academic year to metric and performative abilities in the third year. The final year offers master’s level learning, once students’ soft skills and sense of leadership are developed. Horizontal progress is guaranteed with two projects per year and includes a personal portfolio.
Courses are run by teachers who represent the Tuscan legacy of textile and leather production as well as by lecturers from all over the world. Fashion Merchandising students have access to monthly guest lectures, an immense library and computer labs. Field trips to companies, fashion shows and trade fairs in Italy and Europe, as well as applied projects with companies, are all organized throughout the four years.
Candidates with a secondary school (high school) diploma or equivalent are eligible and selected after the admission process. English language proficiency is required. Lessons take place from October to June, and amount to a total of 600 contact hours. The course is completed with an internship in a fashion company at the end of the fourth year. Each academic year is worth 60 credits.
First Year: Foundation
Fashion System, Contemporary Fashion, Sociology of Imaginary, Graphic Design, Fashion Marketing, Fashion Operations, Fashion Communications, History of Costume & Iconography, Textile Science, Art & Fashion, Consumer Behavior.
Second Year: Trends
Craft to Business, Textile Industry, Materials Procurement, Color & Trend Lab, Product Development, Collection Planning, Strategic Marketing, Business Administration, Start-up Management, Fashion Merchandising.
Third Year: Industry
Fashion Merchandising, Market & Sales Development, Retail Management, Fashion Buying, E-Commerce, Event Management, Product Communication, Visual Merchandising, Industry Project, Fashion Finance, Quantitative Methods for Business, Global Economy.
Fourth Year: Branding
Brand Management, Legal Affairs, Financial Management, Project Management, Global Merchandising, Commercial Direction, Company Culture, Corporate Communications, Design Thinking, Human Resources, Brand & Corporate Valuation in Fashion.
Upon successful completion of the undergraduate course, students will be able to:
- Be responsible for product planning and execution throughout the entire fashion product lifecycle.
- Evaluate key analytical frameworks to produce, merchandize and distribute a product for the right market.
- Convert a new idea into a complete marketing plan, from overall objectives to budgetary considerations.
- Apply buying techniques for sourcing, developing and introducing product ranges that suit their stores and customer base.
- Combine strategic analytical insights, marketing and merchandising skills to ensure the products sold will maximize profit.
Based on the student’s personal abilities and skills acquired, Fashion Merchandising graduates qualify for jobs in fashion production (Fashion Merchandiser), fashion companies (Communications Manager, Marketing Manager, Operations Manage, strategic marketing Planner), distribution (Retail Manager, License Manager, Sales Manager) as well as freelance Project Managers and entrepreneurs in the fashion and luxury fields.
Mentor for the 4th year
Anita Wong's career in the retail industry began three decades ago when she was hired as a Marketing Officer at Esprit’s first flagship store in Asia and promoted to Buying Manager. Inspired by her mentor Joyce Ma, Wong started working at Joyce Boutique as a Buyer and returned to the company as Vice President of Merchandising. She joined Christian Dior Asia Pacific as Merchandising Director before taking on the same role at Club 21 in Singapore. In 2011, she became a consultant for Dior. Wong now works as a Merchandising Consultant for international companies.