- Level: Undergraduate
- Duration: 2 years
- Cost: € 14,000 per year
- Language: English
The Undergraduate in Digital Marketing is a practical program with a strong focus on digital transformation. Students are given access to all of the new tools that brands and companies need for now and for emerging markets in the near future.
The program shapes Digital Marketing Managers able to supervise and coordinate digital marketing areas: from social networks to online advertising, from SEO to Web Analytics and Content, from CRM to E-commerce and from marketing automation to mobile marketing. This professional must learn to have an ethics-driven approach to Data Governance in order to encourage sound knowledge of protection laws and the appropriate use of collected granular data and information.
Vertical progress is offered, starting with basic skills during the first academic year to metric and performative abilities in the second year. Horizontal progress is guaranteed with two projects per year and includes a personal portfolio.
Courses are run by teachers from the industry with hands-on materials. Digital Marketing students also have access to monthly guest lectures taught by visionaries, an immense library, computer labs and new online didactic platforms. During the two-year program, intensive review sessions with auditors from the industry and field trips to companies and fashion shows are organized for the students.
Candidates with a secondary school (high school) diploma or equivalent are eligible and selected after the admission process. English language proficiency is required. Lessons take place from October to June, and amount to a total of 700 contact hours. The course is completed with an internship in a fashion company at the end of the second year. Each academic year is worth 70 credits.
- Fashion Culture
- Digital and Mobile Marketing
- Web Analytics and Data Governance
- Digital Public Relations
- Social Media Management
- Fashion E-commerce
- Soft Skills
Based on personal abilities and acquired skills, the course qualifies graduates for jobs in marketing and digital management as Digital Marketing Managers, Social Media Managers, Content Strategists or Digital Marketers.
Discover our scholarship opportunities for the upcoming academic year here.
Featured image: Florence, Mercato del Porcellino - Postcards from Florence.