Fashion Marketing & Merchandising

The Seasonal in Fashion Marketing & Merchandising presents the figure of the Marketing Manager. This person understands fashion product and how to sell it, as well as how to achieve non-competition in a scenario where superabundance and market saturation has radically changed consumer attitudes.
Fashion Marketing & Merchandising

KEY INFORMATION

  • Level: Seasonal
  • Duration: 1 month
  • Cost:4,000
  • Language: English
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Editions
Spring
Start:March 2nd 2020
End:March 28th 2020
Summer
Start:June 29th 2020
End:July 25th 2020
Fall
Start:August 31st 2020
End:September 26th 2020

The curriculum includes: a study of contemporary fashion including fashion systems, trade fairs, designers, and brands; the study of working with fabrics, knitwear and leather products; design concepts; 3D techniques and product development; fashion merchandising and collection planning, and line and product industrialisation; the study of consumer behaviour, market appeal and competition analysis.

The course also includes: a visit to the Gucci Garden or Ferragamo Museum; an international guest lecture by a fashion industry expert; a personal project; and an individual interview with a senior teacher from the course to assess your potential and further opportunities to continue in this field of study.

Participation in this course is an excellent initial stage of preparation in the fashion business, a course of study that may continue with the 4-year undergraduate program in Fashion Marketing Management or with the 9-month master programs in International Fashion Business or Fashion Retail Management.

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