Fashion Business Plan


  • Level: Seasonal
  • Duration: 2 weeks
  • Cost:2,000
  • Language: English
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Start:February 27th 2023
End:March 11th 2023
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End:July 15th 2023
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End:September 16th 2023
Start:November 20th 2023
End:December 16th 2023


A fashion business plan is a structured document that provides a detailed outline of a company’s goals and how it plans to achieve them in order to start up a fashion business.

The Fashion Business Plan short course teaches students how to create a fashion business plan, prioritizing innovative ideas for the fashion industry.

The aim of this course is to create a business plan with a well-developed and innovative business model and clear objectives for the different parties involved, such as marketing or financials, in order to define short-term, mid-term and long-term targets. The ultimate goal is to clearly outline your direction and pitch your idea to potential investors in order to start up a fashion business.

Alongside the development of an actual business plan, students will also focus on how to present their idea with a pitch deck presentation and speech, known as the elevator pitch.

During this course students will develop soft skills, such as project management and planning, leadership, delegation & time management, as well as problem solving abilities and the various hard skills required to launch their own start-up company, such as financial management.

The program also includes visits to some of the most iconic fashion venues in Florence, such as: Gucci Garden, the museum dedicated to the Italian fashion house with classic clothing and handbag exhibits, and the Salvatore Ferragamo Museum, a fashion museum dedicated to the life and work of Italian shoe designer Salvatore Ferragamo and his eponymous company.

The main lecturers on this course are industry professionals who have years of experience in the field. They can help students narrow down their career focus and pursue their desired career paths.

Who it's for

This course is aimed at creative individuals and aspiring entrepreneurs who are interested into turning their ideas into start-up companies.


Students will create a business plan, a formal written document containing the goals of their business and the methods and timeframe for achieving these goals. The business plan will also describe the nature of the business, with background information on the organization, its financial projections and the strategies it intends to adopt to achieve its stated targets.

Learning modules

This course is structured alongside the following learning modules:

  • Market research: the action or activity of gathering information about consumer needs and preferences
  • Fashion Business plan: introduction and definition of the structure
  • Entrepreneurial finance: entrepreneurial finance is the section of your business plan that outlines your past, current and projected financial status. This section includes all the numbers and hard data you'll need to plan for your business's future and make your case to potential investors
  • Public speaking techniques: pitch deck and elevator speech


Application requirements are:

    • English language proficiency


    Once you complete the short course in Fashion Business Plan, you will receive Polimoda’s Official Certificate of Attendance.

    This certificate will strengthen your CV and expand your career opportunities.


    For more information on this course, our Orientation team has you covered. We're available from Monday to Friday between 9:00am and 5:00pm CET.

    Contact us via the live chat or the request information form, call us at +39 055 2750628 or register for our next Open Day.

    We’re happy to help in the way that works best for you.

    The upcoming editions of this program will begin as planned. Polimoda will continue monitoring the Italian government’s safety advice and update its procedures as requirements change. Due to Covid 19, field trips and visits that cannot be done safely will be postponed and/or cancelled. If the conditions do not allow an experience on campus, we are prepared and committed to moving courses online until we are able to welcome our students at school.

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