Fashion Brand Management

Fashion Brand Management is a seasonal course providing the basic skills needed to enter the fashion system as a Brand Manager. This is a professional who has a central role and a complete profile with both managerial and visionary skills, who is able to create, manage, sell and communicate the identity of a brand.
Fashion Brand Management

KEY INFORMATION

  • Level: Seasonal
  • Duration: 1 month
  • Cost:4,500
  • Language: English
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Editions
Fall
Start:August 29th 2022
End:September 24th 2022
Winter
Start:November 21st 2022
End:December 17th 2022
Spring
Start:February 27th 2023
End:March 25th 2023
Summer
Start:July 3rd 2023
End:July 29th 2023
Fall
Start:August 28th 2023
End:September 23rd 2023
Winter
Start:November 20th 2023
End:December 16th 2023

Course

The curriculum includes: multi-disciplinary research incorporating psychology, anthropology, and sociology of the imaginary; brand identity studies through innovation, business design and brand construction; brand strategy with trend spotting, marketing, placement, competition and uniqueness; brand management, looking at merchandising, distribution and legal affairs; fashion communications; digital media; and the organisation and curation of shows and events.

The course also includes: a visit to the Gucci Garden or Ferragamo Museum; an international guest lecture by a fashion industry expert; a personal project; and an individual interview with a senior teacher from the course to assess your potential and further opportunities to continue in this field of study.

Participation in this course is an excellent initial stage of preparation in the fashion business; a course of study that may continue with the 4-year undergraduate program in Fashion Business or the 9-month master program in Fashion Brand Management.

Contact

For more information on this course, our Orientation team has you covered. We're available from Monday to Friday between 9:00am and 5:00pm CET.

Contact us via the live chat or the request information form, call us at +39 055 2750628 or register for our next Open Day

We’re happy to help in the way that works best for you.

Polimoda will continue monitoring the Italian government’s safety advice and update its procedures as requirements change. Due to Covid 19, field trips and visits that cannot be done safely will be postponed and/or cancelled. If the conditions do not allow an experience on campus, we are prepared and committed to moving courses online until we are able to welcome our students at school.

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