Digital Visual Identity


  • Level: Seasonal
  • Duration: 2 weeks
  • Cost:2,000
  • Language: English
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Start:February 27th 2023
End:March 11th 2023
Start:July 3rd 2023
End:July 15th 2023
Start:September 4th 2023
End:September 16th 2023
Start:November 20th 2023
End:December 16th 2023


Digital visual identity is the art of creating visual elements that represent and diversify a fashion brand using web design.

The Digital Visual Identity short course will teach students how to create visible components such as logos or brand colors that help customers identify a brand. 

The overall goal of this course is to develop visual designers with the skills to create clear visual brand identities and oversee the art direction of a brand, incorporating their own personal creativity into their designs.

Though touching on classic methods, students will primarily focus on the use of innovative and upcoming digital channels to create visual brand identities.

The main lecturers on this course are industry professionals who have years of experience in the field. They can help students narrow down their career focus and pursue their desired career paths.

Who it's for

This course is aimed at creative individuals new to the field of visual design who want to explore their creativity and learn how to develop brand identities through digital channels targeted at the next generation of consumers.


Students will produce a visual identity book for a fashion brand.

Learning modules

This course is structured alongside the following learning modules:

  • Contemporary fashion: fashion belonging to or occurring in the present
  • Brand identity: shaping the visual identity of a fashion brand 
  • Social media management: social media management is the process of analyzing social media strategies and audiences in order to optimize the process of creating and distributing content
  • Digital design for the internet: the creation of visual communications that present information, a product or a service through a digital interface


Application requirements are:

    • English language proficiency


    Once you complete the short course in Digital Visual Identity, you will receive Polimoda’s Official Certificate of Attendance.

    This certificate will strengthen your CV and expand your career opportunities.


    For more information on this course, our Orientation team has you covered. We're available from Monday to Friday between 9:00am and 5:00pm CET.

    Contact us via the live chat or the request information form, call us at +39 055 2750628 or register for our next Open Day.

    We’re happy to help in the way that works best for you.

    The upcoming editions of this program will begin as planned. Polimoda will continue monitoring the Italian government’s safety advice and update its procedures as requirements change. Due to Covid 19, field trips and visits that cannot be done safely will be postponed and/or cancelled. If the conditions do not allow an experience on campus, we are prepared and committed to moving courses online until we are able to welcome our students at school.

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