Fashion Marketing Management
Fashion Business · Undergraduate
Fashion is a complex system in which creativity, innovation, precision and problem solving are key values. Dynamics of creativity are strictly connected to the new perspectives in production and techniques. Market is requiring new professional figures who are dynamic, prepared and most of all flexible and capable of understanding creativity as well as research, so as to be able to plan and manage the entire life cycle of a product.
The Undergraduate program in Product Management aims at providing a technical insight on the whole fashion pipeline, to create key professionals able to bridge the gap between creativity and industry. With a focus on raw materials down to the finished products in the areas of RTW, Accessories and Fashion Jewellery, the course is including topics related to marketing, merchandising, logistics, purchasing and quality.
The course creates a professional profile who is highly specialized and able to perform different roles in fashion organizations: from product research and development to production planning and collection development, from merchandising management to the organization of both logistics and supply chain. A key figure who is able to look at the future of the industry and is prepared to technological innovation, able to merge creativity and management.
Contents: Product Management 1; Fashion Culture, Fashion System, Logistics and Pipeline, Textile Science, Leather Technology; Product Development; Research and Merchandising.
Focus on: New Technologies.
Contents: Product Management 2; Fashion Communication; Business Administration; Consumer behaviour; Marketing; Luxury in Fashion; Fashion Retail; Production Planning, Quality Control; Buying processes.
Focus on: Processes and Logistics.
Contents: Product Management 3; Retail Management; Fashion Retail; Fashion Luxury Branding; International Supply Chain; Budgeting; Business Plan; Interviews Training (CV); Laboratories with Experts.
Focus on: Management and Strategy.
Applied projects, Project Work (Laboratories), Seminars, Workshop, and Company and museums’ visits are also included throughout the three years.
Upon successful completion of the undergraduate course, students will be able to:
Product Development, Product Management, Merchandising Management, Supply Chain, Purchasing Office.