From sketch to catwalk
Mentorship by Claudio Marenco Mores
Focused on the macro understanding of product creation and merchandising, the Double Master in Product Management + Fashion Merchandising & Buying combines a superior awareness of today’s fashion panorama with a vertical understanding of fashion products and their life cycles. From development to the wavering world of buying and selling, this program offers the unique chance to become a versatile fashion expert with a concurrently universal and specialized understanding of fashion production.
During the two-year program, students will delve into three fundamental fashion areas: Fashion Merchandising, Fashion Buying and Fashion Development to perfect both product design and production phases. This Master program starts from the specific task of managing and grasping product creation, subsequently amplifying skill sets to meet larger tasks related to merchandising.
The first half of the education path aims to form a deep understanding of the creative and research process behind fashion products, coupled with the ability to manage its entire lifecycle.
The second year is centered on the ability to meet consumer desires, combining the knowledge of fashion trends and forecasting to master the art of selling a wide range of products.
Both phases of the Double Master are run by teachers from the industry and special guests with a practical and in-depth knowledge of different sectors. Lessons take place from October to June and from June to March, and amount to a total of 1400 contact hours. There is the possibility of completing the course with an internship in a fashion company following the second year, leading to the overall obtainment of 160 credits. English language proficiency and attendance are required. Candidates will be selected after an enrollment questionnaire and an interview with the course’s leading teacher.
Each year requires the completion of Mid-Term and Final projects valid as a personal portfolio. For detailed information on each academic year, please refer to the individual Masters programs.
This Double Master caters to a wide array of professional roles, from Merchandiser to Buyer, Product Developer, Product Manager, Quality Controller, Merchandiser in E-commerce and roles in multi-brand and fashion brand environments, plus the ability to grow and develop as a Retail Manager. Depending on prior experience and academic achievement during the course, employment placement also includes contracting firms, fashion and luxury brands, buying offices, major retailers, design start-ups and retailers.