Course
The Master in Shoe Design, operated in partnership with Ferragamo, is a program aimed at developing a professional capable of designing and developing footwear with a strong and innovative creative direction. Starting from the basis of human anatomy, the shoe designer must be master of both theory and production, with an aptitude for interpreting market needs through the lens of creativity and craft.
Throughout the course, students will fine-tune a repertoire of industry knowledge, from interpreting materials to researching innovative production techniques, new forms of merchandising management and the strategies behind collection planning. By examining heritage, market trends and sales structures as related to select brands, the program aims to incite the creation of products that mirror the versatility and dexterity required by the industry today.
Shoe Design lectures are held by esteemed business professionals, with direct intervention of executives and representatives from Ferragamo. Students will have access to international guest lectures and field trips to the headquarters and production plants of relevant companies in the Florentine area, plus a behind-the-scenes look at Ferragamo production and business sectors. During the 9 months, students will develop a collection project to be presented as both the Mid-term (capsule collection) and Final Project (main collection), valid as a personal portfolio. The students will additionally formulate a brand-specific project as related to the Ferragamo partnership.
Lessons amount to a total of 700 contact hours and the overall obtainment of 80 credits.
This course is completed with the possibility of an internship in a fashion company.
Partnership
Ferragamo
Ferragamo is the parent Company of the Salvatore Ferragamo Group, one of the world’s leaders in the luxury industry and whose origins date back to 1927. The Group is active in the creation, production and sale of shoes, leather goods, apparel, silk products and other accessories, along with women’s and men’s fragrances. The Group’s product offer also includes eyewear and watches, manufactured by licensees.
The uniqueness and exclusivity of their creations, along with the perfect blend of style, creativity and innovation enriched by the quality and superior craftsmanship of the ‘Made in Italy’ tradition, have always been the hallmarks of the Group’s products.
With approximately 4,000 employees and a network of 685 mono-brand stores as of 31 December 2017, the Ferragamo Group operates in Italy and worldwide through companies that allow it to be a leader in the European, American and Asian markets.
Curriculum
The curriculum of the course includes a range of subjects that will help students develop their skills and knowledge in the field. Some of the key topics covered include:
- Design
- Atelier
- Merchandising
- Fashion Accessory Culture
Requirements
In order to be eligible for this course, you will need to be selected after the admission process.
During the application you are required to upload a Portfolio including an overview of your previous work with samples and photos.
Basic requirements are:
- Curriculum Vitae (CV) with motivation letter
- English language proficiency
- Previous studies in Fashion and Accessories Design or related subjects and/or professional experiences in the industry
Careers
Depending on previous experience and academic achievements, employment can be found within the areas of Shoe Design, Product Development and Shoe Merchandising Management.
