- Level: Master
- Duration: 9 months
- Cost: € 28,000
- Language: English
The Master in Fashion Retail Management, operated in partnership with Gucci, is a professional program aimed at shaping the ultimate retail shopping experience professional.
Human behavior is taught with all of the necessary tools of management, including finance, operations, distribution, buying, merchandising, floor management, product communication and commercial direction. A retail journey should feel like a movie, beginning before you walk through the doors of a store and ending when you finally wake up and are living your dream job.
This program simultaneously integrates the theoretical and practical knowledge needed to manage a fashion store. A complete overview of the history of fashion to marketing, fashion merchandising, fashion buying and fashion styling is also taught.
This intensive specialization program is run by resident teachers from the industry and includes direct contact with Gucci professionals. It gives access to international guest lectures and includes two field trips within the Florentine brand, including a flagship store. Two main projects, a Midterm Project and a Final Project, will form part of a portfolio that can then be used when applying for internship and job opportunities.
Lessons take place from April to December and amount to a total of 700 contact hours. There is the possibility of completing the program with an internship at Gucci or within Gucci’s network, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates are eligible and selected after the admission process.
Upon completion of the Master, students will be automatically given the possibility to partake in the Polimoda Talent program.
- Fashion Culture
- Retail Management
- Fashion Store Concept
- Soft skills
Based on individual character and acquired skills, Fashion Retail Management graduates can aim for careers as Retail Managers, Store Managers, Sales Managers, Retail Buyers, Merchandising Managers or Distribution Managers.
Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses.
Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail. Gucci is part of the Kering Group.
A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewellery and Watches.
Polimoda will continue monitoring the Italian government’s safety advice and update its procedures as requirements change. Due to Covid 19, field trips and visits that cannot be done safely will be postponed and/or cancelled. If the conditions do not allow an experience on campus, we are prepared and committed to moving courses online until we are able to welcome our students at school.
Featured image: Cecil, Piazza del Duomo - Postcards from Florence.