Fashion Critique

On contemporary fashion landscape
Mentorship by Amber Butchart

The Master in Fashion Critique gives you the opportunity to develop, and learn how to communicate, your unique perspective on the contemporary fashion landscape. The program is designed to strengthen independent thinkers who are able to influence the opinion of readers and fashion stakeholders on the basis of an accurate analysis of every nuance in this sector, through a deep understanding of the culture and criticism of fashion as a social and aesthetic phenomenon and as an industry. A sense of the politics of style, emotional intelligence, along with attention to both ethics and aesthetics, will lead to a captivating critique of the fashion system that can positively impact the industry.

KEY INFORMATION

  • Level: Master
  • Duration: 9 months
  • Cost:32,000
  • Language: English
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Editions
January
Start:January 18th 2021
End:September 18th 2021

Overview

This Master program features three main areas: Fashion Culture (a deep knowledge of the contemporary fashion system, its anthropological background and current players); Fashion Writing (how to curate your own social network, to write a daily digest and an article of journalistic criticism); Fashion Socialize (event organization, the oratory art and good public relations practice).
 
Fashion Critique is mentored by Amber Butchart and it is run by teachers from the industry. It provides for the presence of international guest lecturers. Field trips to trade fairs, fashion shows, companies and corporate museums are included, as well as two main projects leading to the formation of your independent activity: a physical diary reporting your experiences and a speaking out Instagram page (or blog).
 
Lessons take place from January to September and amount to a total of 700 contact hours. The final project will be mandatory to obtain a diploma and to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates are eligible and selected after the admission process and the course is available for up to 14 students.
 
Upon completion of the Master program, students will be automatically given the possibility to partake in the Polimoda Talent program.

Study plan

Fashion Culture
Sociology of Style, Fashion History, Aesthetics and Critical Thought, Fashion Psychology, Material and Textile Culture, Fashion Marketing and Strategy.
 
Fashion Writing
Creative Visual Thinking and Research, Fashion Photography, Fashion Writing, Fashion Journalism, Fashion Politics, Fashion Branding, Fashion Journalism, Independent Publishing Impresario.
 
Fashion Socialize
Fashion System, Cultural Industry, Fashion Curation, Fashion Trend Forecasting, Global Market, Art Direction, Style and Visual Culture, Contemporary Art.

Learning outcomes

Upon successful completion of the Master program, students will be able to:

  • Understand the mutual connection between human beings, society and the fashion system to implement change in all areas of fashion business.
  • Analyze and criticize the macro and micro cultural and fashion-related main issues and trends on the worldwide sociological style agenda.
  • Interpret past, current and future theories about the fashion phenomena,an ability to translate them into articles, academic essays and to convey them through new media channels.
  • Develop original formats and creative outcomes that provide engaging experiences for multiple audiences from art exhibitions to fashion shows.
  • Develop undogmatic and critical thoughts about society and fashion.

Career opportunities

Endowed with a personal critical perspective and a strong vision, a graduate in Fashion Critique can lead the way and create a shared vision for Magazines and Publications and to work as Fashion Curator, Fashion Theorists and Writers, Fashion Critics, Fashion Consultants, Visual Directors, Brand Communicators, Fashion Editors and Fashion Activists.

Mentor

Amber Butchart
Amber Butchart
Fashion historian, Author and Broadcaster

Amber Butchart is a fashion historian, author and broadcaster who specialises in the historical intersections between dress, politics and culture. She is a former Research Fellow at the University of the Arts London, and is a regular public lecturer at the UK’s leading institutions from the Tate to the V&A, and as far afield as Dubai and Hangzhou. Amber is a National Crime Agency External Advisor as well as a Consultant Forensic Garment Analyst, working on cases that require investigation of clothing and textiles. She also researches and presents documentaries for the BBC, including the six-part series A Stitch in Time for BBC Four that fused biography, art and the history of fashion to explore the lives of historical figures through the clothes they wore. Her publications include The Fashion of Film, Nautical Chic, a history of British fashion illustration for the British Library and her latest book, The Fashion Chronicles: Style Stories of History’s Best Dressed.

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