Fashion Brand Management
Fashion Brand Management · Master
Luxury Business is a masterpiece program on cultural business and the business of culture, to create the Chief Executive Officer for all luxury categories. This is the one who, levering on heritage or innovation, manages small companies or finance-driven cartels, conquers mature or emerging markets, and makes the dream come true.
Luxury Business features 7 in-depth and intensive modules, Brand, Craftsmanship, Design, Quality, Prestige, and Price. Each module includes a training project, plus a final project focused on Uniqueness, where students implement their own business formula to further develop a new start-up or an existing company.
This master course includes many field trips, including one week in Paris accompanied by Linda Loppa, alongside a number of internship opportunities. Classes focus on hands-on materials and are run by teachers and guests from the industry, who then act as one-to-one consultants during the final projects, which are presented in front of headhunters, investors and human resource managers.
Lessons take place from April to December and amount to a total of 700 contact hours. There is the possibility of completing the course with an internship in a fashion company, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates with work experience or relevant studies in fashion and related fields will be selected after a enrolment questionnaire and an interview with the course’s leading teacher.
Upon completion of the Master students will be automatically given the possibility to partake in the Polimoda Talent program.
Insights and understanding of the key factors that make up the industry, mixing heritage, innovation and paradoxical management. How to learn the luxury brand codes.
The product formula that creates the legacy of a label. How to make it viable, financially sustainable and available whilst maintaining the original magic.
The start-up line in a traditional horizontal and in a contemporary vertical supply chain. How to create intrinsic quality with no compromises.
Innovation & Quality
The long term value beyond everyday business, how to shape the identity of a luxury brand, launch it and manage it for growing its equity.
New buying and merchandising formulas in retail and wholesale environments. How to make the difference in the perception of the client.
Value & Price
Distribution, logistics, sales and customer relationship management in b2b and b2c. How to make a three-year business plan for maximizing profits.
Understanding the life of luxury at different aspirational levels, from the most personal and private services to the total category extension. How to create an original and authentic business formula for a start-up or an existing company in a personal project with one-to-one tutorship.
Upon successful completion of the master course, students will be able to:
Luxury Business opens the doors to a career as an executive or entrepreneur in many categories including Fashion, Leather Goods, Fine Jewellery, Writing Instruments, Watches, Cars, Perfumes, Yachts, Interior Design, Real Estate, Hotels, Food, Wine & Spirits, Wellness, Antiques, and Art as the ultimate expression of a unique lifestyle.