Fashion Brand Management
Fashion Brand Management · Master
International Fashion Business is an unparalleled program, which sculpts a leader in the global world of the business of fashion. This key figure becomes integral in optimising the market where it exists, and inventing one where it does not. In addition to this, this person dares to take the risk of a decision that has the potential to maximise sales. Through a focus on advanced data analysis and management, in order to decode the future, knowledge is instilled by an approach focusing on entrepreneurial; statistical; data-driven; administrative and legal elements.
As a master course, International Fashion Business is composed of three main areas. Firstly, Fashion Analysis: fashion trend forecasting, analytics, quantitative methods for business, design thinking. Secondly, Report and Data Production: digital marketing, omnichannel marketing, data analysis, strategic planning. And thirdly, Business Application: import/export, overseas commercial development, fashion operations, online and offline distribution.
The International Fashion Business course is run by teachers and international lecturers with expert experience, ensuring hands-on and in-depth knowledge of the industry. It includes field trips to a major company, a trade fair and internship opportunities. Students will also have the possibility to visit WGSN headquarters in London, or a Fashion Show in London. The course will be completed through the application and completion of two main projects: a startup as a product-driven company, and the overseas expansion of a finance-driven label.
Lessons take place from January to September and amount to a total of 700 contact hours. Thereafter, there is the possibility of completing the course with an internship in a fashion company, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates will be selected after an enrolment questionnaire and an interview with the leading teacher of the course.
Upon completion of the Master students will be automatically given the possibility to partake in the Polimoda Talent program.
The key areas of Fashion Analysis, Report and Data Production and Business Application are interlaced in the following eight course modules:
Fashion Business Trends
Fashion systems, key players and calendars; contemporary brands and trends; world business issues; statistics and data mining; business intelligence; case scenario analysis.
Craft to Business
Heritage and innovation; horizontal and vertical supply chain; business model and strategy; entrepreneurship in the new economy; project management; startup management.
Fashion Business Management
Company structure and administration: business planning; key performance indicators; budget and balance sheet; fashion ethics; industrial and institutional relations.
Brand-portfolio management; stock-exchange listing; joint venture and cartelisation; mergers and acquisitions; banking and fundraising; audit and control; crisis management.
Fashion Marketing Management
Product, price, place, promotion; benchmarking and positioning; operative marketing; online and offline distribution; retail and wholesale management.
Fashion Communications Management
Infographics and mind-mapping; strategic planning; corporate communications; fashion advertising and media planning; fashion branding; PR, VIP and social networking.
Fashion merchandising; market attractiveness; creation and management of the sales force; import-export; sub-unit and subsidiary organisation; b2b and b2c account management.
Legal affairs (patents, trademarks, contracts); brand extension and licensing; human resources, coaching and team management; public speaking, negotiation and persuasion.
Upon successful completion of the master course, students will be able to:
Endowed with a powerful character, a graduate in International Fashion Business can become an entrepreneur, an on-the-ground trend hunter, a project manager, a strategic planner or an executive in a fashion company. They are a part of the creative class, and know that being able to calculate and present numbers can boost the growth of an artistic environment like fashion.