Fashion Writing & Communications

Spring edition
Mentorship by Antonio Mancinelli

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Fashion Writing & Communications aims to train the Copywriter or Communications Manager for the fashion industry. This is an extremely versatile person who is visionary and provocative. They are able to control all of the codes of media and its many channels from advertising to journalism, from publishing to fashion criticism, write up storyboards, scripts, and product storytelling, and further into the future, manage communications in a fashion company or work in communications, magazines and publications, or set up their own blog.

The curriculum includes: contemporary fashion with multidisciplinary research into psychology, anthropology and the sociology of the imaginary; fashion writing for publishing and fashion businesses; strategic planning; style management; fashion advertising; art direction and copywriting; digital media and blogging.

The course also includes: a visit to the Gucci Garden or Ferragamo Museum; an international guest lecture by a fashion industry expert; a personal project; and an individual interview with a senior teacher from the course to assess your potential and further opportunities to continue in this field of study.

Participation in this course is an excellent initial stage of preparation in the fashion business, a course of study that may continue with the 4-year undergraduate programs in Fashion Marketing & Communications or Fashion Art Direction or with the 9-month master programs in Fashion Marketing & Communications or Creative Direction.

Mentor

Antonio Mancinelli
Editor-in-Chief at Marie Claire Italia
Award-winning writer, fashion journalist and Editor-in-Chief at Marie Claire Italia since 2005, Antonio Mancinelli’s career began at 20 on the staff of Italian newspaper Corriere della Sera. Author of several books, he has collaborated in the making of numerous exhibition catalogues, including Rick Owens’ “Subhuman, Inhuman, Superhuman” at the Triennale di Milano and “Italiana - Italy seen through fashion 1971-2001” held in Milan’s Palazzo Reale. Among his most successful publications: “Moda!”, the monograph “Antonio Marras”, “Fashion Box: Immortal Icons of Style” translated in 11 languages and “Finalmente Libere”, now in its third edition. Since 1991 he has held seminars on journalism and both penned and hosted cultural broadcasts on Italian Radio Rai 3. Over the course of his career he has collaborated with magazines such as Diario, Vogue Italia, Elle, Max, Maxim, Gioia, Another Magazine, Vanity Fair Italia and has been featured on a number of television shows.

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