Fashion Art Direction
Art Direction · Undergraduate
The Associate Program in Fashion Studies is designed to address the cultural side of fashion. In a contemporary yet disconnected no-logo real world, understanding the deep dynamics of fashion and society is key to accessing and entering the fashion system with polychromatic knowledge conducive to helping the industry in different areas. Transforming concept into text, intangibility into tangibility and one culture into another is the role of the new fashion actor. From communications to events, branding to journalism and business to academy, becoming an independent fashion thinker of tomorrow requires turning into the character that will conceptually curate all processes.
The concentrated two-year program in Fashion Studies brings into being professionals who are highly specialized and able to perform different roles in the social and cultural environments of fashion: critics, authors, writers, editors, consultants and communicators who manage the most sophisticated aspects of the fashion industry without giving up on creative and strategic thinking. This key figure in the contemporary panorama forecasts the direction of fashion, transforming the intangible into a multifaceted cultural product at the disposal of the multiple actors of the industry.
Candidates with a secondary school (high school) diploma or equivalent are eligible and selected after the admission process. English language proficiency is required. Lessons take place from March to November (March edition) and October to June (October edition), amounting to a total of 600 contact hours. The program is completed with an internship in a fashion company at the end of the second year. Each academic year is worth 60 credits.
First Year: Definition & Development
Fashion History, Contemporary Art, Aesthetics and Critical Thought, Fashion System, Creative Visual Thinking and Research, Fashion Psychology, Sociology of Imaginary, Fashion Photography, Fashion Writing and Journalism, Materials and Textile Culture, Cultural Industry.
Second Year: Application & Awareness
Fashion Politics, Fashion Branding & Visual Identity, Visual Practice, Fashion Marketing and Strategy, Contemporary Art Dynamics, Contemporary Fashion Dynamics, Cultural Anthropology, Fashion Curation, Fashion Trend Forecasting, Global Market: Demand & Supply.
Applied projects, project work, seminars, workshops as well as company and museum visits are also included throughout the two-year program.
Upon successful completion of the Associate Program, students will be able to:
Graduates in Fashion Studies are qualified to work as Fashion Theorists, Fashion Writers, Fashion Critics, Fashion Consultants, Fashion & Image Communicators, Visual Directors, Brand Communicators, Fashion Editors and Fashion Activists.