Fashion Retail Management

The Temptation of Buying
In partnership with Gucci

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Fashion Retail Management is a Master program aimed at forming a retail shopping experience professional and is operated in partnership with Gucci. This course integrates teaching about human behaviour with all the necessary tools of management, including; finance, operations, distribution, buying, merchandising, floor management, product communication and commercial direction.

The course simultaneously integrates all the theoretical and practical knowledge to manage a fashion store: from a complete overview of the history of fashion to the deep understanding of fashion marketing, fashion merchandising, fashion buying, and fashion styling.

This Master program is taught by resident teachers from the industry with the direct intervention of professionals from Gucci. It gives access to international guest lectures and includes two field trips within the Florentine brand, including a flagship store. Throughout the 9 months of study students work on two main projects, a Mid-term Project and a Final Project, which will form part of their portfolio that can then be used when applying for internship and job opportunities.

Lessons take place from April to December and amount to a total of 700 contact hours. There is the possibility of completing the course with an internship at Gucci or within Gucci’s network, leading to the overall obtainment of 80 credits. English language proficiency and attendance are required. Candidates are eligible and selected after the admission process.

Upon completion of the Master students will be automatically given the possibility to partake in the Polimoda Talent program.

Study Plan

Craft to Business, Fashion Marketing, Fashion Operations, Product Communication, Retail Management, Fashion Buying & Merchandising, Elements of E-Commerce, Fashion Business Administration, Fashion Legal Affairs, Customer Relationship Management, Store Concepts & Trends, Consumer Behaviour.

Learning outcomes

Upon successful completion of the master course, students will be able to:

  • Utilize all the essential strategic tools of retail management at an advanced level.
  • Develop retail strategies for a fashion enterprise, achieving operational objectives and a competitive advantage.
  • Elaborate retail strategies at a micro and macro level in order to conquer new global markets.
  • Demonstrate expert judgment and ethical responsibility relating to professional practice in fashion entrepreneurship.
  • Prepare specifically for a career as a Retail Manager, Store Manager, Sales Manager, Retail Buyer, Merchandising Manager or Distribution Manager.


Based on individual character and the skills acquired, graduates from Fashion Retail Management can aim for a career as a Retail Manager, Store Manager, Sales Manager, Retail Buyer, Merchandising Manager or Distribution Manager.

Polimoda Duets with Marco Bizzarri, Gucci President & CEO