Fashion E-Commerce

From omnichannel to phygital

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The Associate Program in Fashion E-Commerce aims to prepare key figures of every fashion destination: the digital merchandiser, the fashion buyer, the digital brand manager and the web store manager. In today’s world, fashion clients are looking for a holistic experience that is curated to fit their individual needs and is not mass-produced. This is the reason behind the relevance of building a 360° approach where the online medium plays a crucial role in initiating a captivating conversation that is further enhanced through personalized offers and ultimately leads to a seamless offline experience.

The concentrated two-year program in Fashion E-Commerce offers all the tools necessary to approach the new phygital retail journey and to create seamless physical & digital ecosystem connections for the e-commerce platform and brick-and-mortar stores. Preparation for employment becomes clear in the final project; students must master choosing appropriate strategies, tone of voice and language for a specific and real case study.

The program gives students access to Polimoda’s immense library and monthly guest lectures by visionaries and experts in the field. Guided by teachers from the industry who provide original teaching material, students will visit advertising agencies, companies, trade fairs, and graphic design studios throughout the two-year program as well as participate in competitions.

Candidates with a secondary school (high school) diploma or equivalent are eligible and selected after the admission process. English language proficiency is required. Lessons take place from March to November (March edition) and October to June (October edition), amounting to a total of 600 contact hours. The program is completed with an internship at a fashion company or communications company at the end of the second year. Each academic year is worth 60 credits.

Study Plan

First Year: Fashion System
Contemporary Fashion, Fashion Trend Forecasting, Fashion Merchandising, Visual Merchandising, Budgeting, Consumer Behavior, Fashion Buying Techniques, Graphic Design, Fashion Marketing, Fashion Digital Communications.

Second Year: Fashion Retail & E-Commerce
Product Communications, Global Merchandising, Buyology, Business Administration, Fashion Business & Retail Management, Fashion Leadership, E-Commerce, Visual Merchandising, Omnichannel Marketing & Advertising, Fashion Law & Trademarks, Global Economy.

Project work, seminars, workshops as well as company and museum visits are also included throughout the two-year program.

Learning Outcomes

Upon successful completion of the Associate Program, students will be able to:

  • Achieve complete understanding of current industry developments and gain superior forecasting ability regarding client expectations.
  • Manage all operative tools related to merchandising techniques, retail buying, special events, e-promotions and visual merchandising.
  • Review competitor analyses and benchmarking to identify business opportunities.
  • Manage all stages of a purchase order, negotiate commercial terms and develop a seasonal sales strategy working with multiple departments.
  • Supervise photoshoots for advertising campaigns, digital promotions, showrooms, e-commerce businesses and the catwalk while dealing with the iconic design elements from key eras of fashion history.

Career Opportunities

Graduates in Fashion E-Commerce are qualified to work in prominent roles for companies as Fashion Merchandisers, Digital Merchandisers, Fashion Retail Buyers, Merchandise Display Artists, Retail Store Managers, Sales Managers, Fashion Directors, Catalog Production Managers and Marketing Operators.