Fashion Art Direction
Art Direction · Undergraduate
The Undergraduate in Fashion Business is a wide and complete statement program, perfectly balancing cultural and practical skills to form visionary Brand Managers, Trend Forecasters, Fashion Entrepreneurs, Marketing Managers and Finance Managers. These leading figures have the skills to start and run fashion business units, retail chains, e-commerce businesses, single brands, agencies and whole portfolios, using conventional and unconventional promotion tools both inside and outside the box.
This program offers vertical progress, starting with the basic skills in all areas during the first academic year to practical skills in the third year. The final year offers master’s level learning, once students’ soft skills and sense of leadership are developed. Horizontal progress is guaranteed with two projects per year and includes a personal portfolio.
Courses are run by teachers from the industry with hands-on, original materials. Fashion Business students have access to monthly guest lectures from experts and visionaries, an immense library and computer labs. Field trips to companies, fashion shows and trade fairs in Italy and Europe, as well as applied projects with companies, are all organized throughout the four years.
Candidates with a secondary school (high school) diploma or equivalent are eligible and selected after the admission process. English language proficiency is required. Lessons take place from October to June, and amount to a total of 600 contact hours. The course is completed with an internship in a fashion company at the end of the fourth year. Each academic year is worth 60 credits.
First Year: Foundation
Fashion System, Contemporary Fashion, Sociology of Imaginary, Graphic Design, Fashion Marketing, Fashion Operations, Fashion Communications, History of Costume & Iconography, Textile Science, Art & Fashion, Consumer Behavior.
Second Year: Trends
Trend Forecasting, Color & Materials, Craft to Business, Product Management, Start-up Management, Business Administration, Web Marketing & Communications, Press to Impress, Fashion Writing, Category Merchandising.
Third Year: Industry
Category Merchandising, Fashion Buying, Consumer Behavior, Retail Management, E-Commerce, Event Management, Press Office & PR, Strategic Branding, Omnichannel Marketing, Global Economy, Industry Project.
Fourth Year: Branding
Brand Management, Strategic Planning, Design Management, Art Direction, Account Management, Financial Management, Legal Affairs & Fashion Business Law, Project Management, Fashion Leadership and Public Speaking, Brand & Corporate Valuation in Fashion, Fashion Finance, HR Management.
Upon successful completion of the undergraduate program, students will be able to:
Based on the student’s personal abilities and the skills acquired, the course qualifies graduates for jobs in fashion management (Merchandiser, Marketing Manager, Finance Manager, Buyer, Retail Manager, Brand Manager and, ultimately, CEO of a Fashion House), agencies (Strategic Planner, Fashion Trend Forecaster, Communications Manager, Account Manager, Client Director), press (Editor, Journalist) as well as freelance Project Managers and Entrepreneurs in the fashion and luxury fields.
Watch the video teaser of Inside the Industry, a field trip to Copenhagen with the Undergraduate students of Business of Fashion and Fashion Marketing Management jet-setted up north to uncover Scandinavian creative industries from the inside.