Creative Direction · Master
Fashion Brand Management provides the basic skills needed to enter the fashion system as a Brand Manager. This is a professional who has a central role and a complete profile with both managerial and visionary skills, who is able to create, manage, sell and communicate the identity of a brand.
The curriculum includes: multi-disciplinary research incorporating psychology, anthropology, and sociology of the imaginary; brand identity studies through innovation, business design and brand construction; brand strategy with trend spotting, marketing, placement, competition and uniqueness; brand management, looking at merchandising, distribution and legal affairs; fashion communications; digital media; and the organisation and curation of shows and events.
The course also includes: a visit to the Gucci Garden or Ferragamo Museum; an international guest lecture by a fashion industry expert; a personal project; and an individual interview with a senior teacher from the course to assess your potential and further opportunities to continue in this field of study.
Participation in this course is an excellent initial stage of preparation in the fashion business; a course of study that may continue with the 4-year undergraduate program in Business of Fashion or the 9-month master program in Fashion Brand Management.