- Level: E-learning
- Duration: 80 hours
- Cost: € 3,500
- Language: English
The curriculum includes: multi-disciplinary research incorporating psychology, anthropology, and sociology of the imaginary; brand identity studies through innovation, business design and brand construction; brand strategy with trend spotting, marketing, placement, competition and uniqueness; brand management, focusing on merchandising, distribution and legal affairs; fashion communications; digital media and the organisation and curation of shows and events.
Lessons will be interactive online face-to-face teacher meetings, dedicated to both theory and practical sessions. The course also includes: a personal project and an individual interview with a senior teacher from the course to assess your potential and further opportunities to continue in this field of study.
Participation in this course is an excellent initial stage of preparation in the fashion business. This course of study may continue with the 4-year Undergraduate in Fashion Business or the 9-month Master in Fashion Brand Management.
Laudomia Pucci di Barsento
Laudomia Pucci is the Deputy Chairman and Image Director of Emilio Pucci, the iconic company founded by her father, Emilio Pucci. Mrs Pucci has lead the international expansion of the house during the purchase by luxury group LVMH. Laudomia Pucci contributes further to the fashion industry as a Vice President of Altagamma, in the Advisory Board of CNMI Fashion Trust and board member of Polimoda, Sotheby’s, the Palazzo Strozzi Foundation. In 2010 was named a Chevalier des Arts et des Lettres by The Minister of French Culture Frédéric Mitterrand.
Watch Danilo Venturi, Polimoda's Director, share his secrets about being a successful Brand Manager in the 2nd episode of Best Jobs in the World – Stories from the Fashion Industry, a series of open-access video lessons taught by leading fashion industry experts.