The Associate program in Design Management is the new reality for the 21st Century designer. This figure is able to write their own destiny by creating a collection with a business model in mind. Endowed with a strategic vision, a complete knowledge of production techniques, and a scientific approach to the market, this designer creates an imposing brand name with real media impact, cutting through the chaos of today’s fashion system.
There is visible vertical progress among the students, from learning the basics of every area in the first year to gaining the ability to create, communicate and merchandise a real collection in the second year, where students create their own collection, portfolio and brand to be performed in a new-concept fashion show.
Courses are all run by teachers from the industry with hands-on materials. Design Management students also have access to expert guest lectures each month from visionaries, an immense library, to computer and Design Lab. An intense program of reviews with auditors from the industry, and field trips to companies and fashion shows is organized throughout the two years.
Candidates with a secondary school (high school) diploma or equivalent are eligible and selected after the admission process. English language proficiency is required. Lessons take place from October to June, and amount to a total of 600 contact hours. The course is completed with an internship in a fashion company at the end of the second year. Each academic year is worth 60 credits.
First year: Creativity & Industry
Contemporary Fashion; Textile Science; Fashion Marketing and merchandising; Graphic Design I; Fashion Strategy & Development; Design Studio I (Pattern Making & Draping); Fashion Design I. Start-up Management
Second Year: Personal Branding
Vintage & Iconography; Colour & Materials, Trend Forecasting; Graphic Design II (3D Printing); Fashion Communications; Fashion Business; Collection Management; Design Studio II (Prototyping); Fashion Design II. Collection, portfolio and brand
Project work, seminars, workshops as well as company and museum visits are also included throughout the two-year program.
Upon successful completion of the Associate program, students will be able to:
Based on the student’s personal abilities and the skills acquired, the course qualifies graduates for jobs in fashion design and management, such as the Collection Manager, Fashion Designer, Fashion Coordinator, Design Manager, Brand Manager, as well as for the career heading up a new industry-driven Designer Brand with an entrepreneurial attitude.