Fashion Art Direction
Art Direction · Undergraduate
Business of Fashion is a statement program where cultural and practical skills are perfectly in balance to form the leader of the creative class. This is an all-round figure who is able to start and run a fashion business unit, whether it’s a single production line or a whole company, a retail chain or e-commerce, a single brand or a whole portfolio, with conventional or unconventional promotion tools, inside or outside of the box.
Business of Fashion is 40% Business, 30% Communications, 20% Vision and 10% Design. There is vertical progress, from learning the basic skills in every area in the first year to the most practical skills in the third, and then in the master level of the fourth year when soft skills and a sense of leadership are developed. Horizontal progress is guaranteed with two projects per year, executed to a level to include in a personal portfolio.
Courses are run by teachers from the industry with hands-on, original materials. Business of Fashion students have access to monthly guest lectures from experts and visionaries, an immense library and the computer labs. Field trips to companies, fashion shows and trade fairs in Italy and Europe, as well as applied projects with companies, are all organised throughout the four years.
Candidates with a secondary-school (high school) diploma or equivalent are eligible and selected after an enrolment questionnaire and an interview with the course’s leading teacher. English language proficiency is required. Lessons take place from October to June, and amount to a total of 600 contact hours. The course is completed with an internship in a fashion company at the end of the fourth year. Each academic year is worth 60 credits.
Fashion Systems; Contemporary Fashion; Sociology of the Imaginary; Art & Fashion; Graphic Design; Fashion Marketing; Fashion Operations; Fashion Business Models; Fashion Communications.
Trend Forecasting, Colour & Materials, Craft to Business, Product Management, Start-up Management, Business Administration, Web Marketing & Communications, Press to Impress, Fashion Writing.
Fashion Merchandising, Fashion Buying, Consumer Behaviour, Retail Management, E-Commerce, Event Management, Press Office & PR, Strategic Branding; Industry project book.
Brand Management, Strategic Planning, Design Management, Art Direction, Account Management, Financial Management, Legal Affairs, Project Management, Fashion Leadership.
Upon successful completion of the undergraduate course, students will be able to:
Based on the student’s personal abilities and the skills acquired, the course qualifies graduates for jobs in fashion management (Product Manager, Merchandiser, Marketing Manager, Buyer, Retail Manager, Brand Manager), agencies (Strategic Planner, Trend Forecaster, Communications Manager), press (Editor, Journalist), and to be a freelance Project Manager or entrepreneur in the fashion and luxury fields.