In an effort to support new talents in today’s wavering global industry, our Director Danilo Venturi heads to Portugal in the role of educator and industry figurehead: from Lisbon to Porto, Polimoda will take part in initiatives dedicated to advancing a new vision for the industry, acting as a springboard for Portugal’s will-be designers and business gurus of the future.
As part of Lisboa Fashion Week, Polimoda has partnered with ModaLisboa for the 2018 edition of Sangue Novo – Young Designers Competition, a two-phase design contest awarding one Portuguese student a scholarship to Polimoda’s Master in Fashion Design worth € 26,000. By encouraging interdisciplinary production and communication networks, the contest seeks to inspire young designers to break barriers within the industry, incentivizing creation in all contexts and languages.
The ten selected designers, five Portuguese nationals and five international creatives, are set to present their collections before a jury of international fashion figures composed of Miguel Flor, designer and Creative Director of Prinçipal Magazine; Alfredo Oróbio, designer and Founder of Awaytomars; Cláudia Barros, Fashion Editor of Vogue Portugal; Sara Maino, Senior Editor of Vogue Italia and Head of Vogue Talents; and Polimoda Director Danilo Venturi. The six winning talents will show their collections on the Sangue Novo runway in March 2019 and receive a € 1000 prize from ModaLisboa to fund their continuing journey in the industry.
Bringing education to Portugal’s fashion landscape, Polimoda has also partnered with Católica Porto Business School for a series of educational seminars in Porto, where our director will address why a 3D business model is critical to the success of a brand. In his lecture titled The fashion business model: a three-dimensional strategic pattern to start-up a company and create value beyond competition, students will be presented with ways in which brands can adopt a holistic, flexible approach to creating products, building a brand identity and appealing to consumers.