Woolmark Prize Menswear

A Special Event at Villa Favard


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This year the International Woolmark Prize menswear final competition – renowned prize dedicated to young fashion designers working with merino wool, a natural Australian fiber, will be held in Villa Favard, headquarters of Polimoda. The contest will take place during the upcoming Pitti Immagine Uomo 89 to be held from January 12 to 15. Six finalists will compete with their collections: Munsoo Kwon (South Korea) Agi & Sam (UK), Jonathan Cristopher (The Netherlands), Siki Im (USA), P. Johnson (Australia) and Suketdhir (India). The six finalists were selected during six regional finals in Asia, Australia, America, UK, Europe and India, Pakistan and the Middle East.

During the special event at Villa Favard, the finalists will present their collections in front of a jury of international designers and industry representatives. Some of the leading names in contemporary fashion are expected at Polimoda including Linda Loppa, Polimoda Strategy & Vision Adviser, Franca Sozzani, Vogue Italy and L’Uomo Vogue Editor-in Chief, menswear designer Haider Ackermann, The Business of Fashion’s Founder and Director Imran Amed and fashion journalist and Vogue International editor, Suzy Menkes. The lineup will also include Nick Sullivan, Fashion Director of Esquire, Masafumi Suzuki, Editor-in-Chief of GQ Japan, Raffaello Napoleone, CEO of Pitti Immagine, Stuart McCullough, Managing Director of The Woolmark Company, Simon Chilvers, Style Director of MatchesFashion.com, Eric Jennings, Vice President & Fashion Director of Saks Fifth Avenue and Deborah Foreman, General Manager of Menswear at David Jones.

First held in 1953, as a womenswear initiative of the International Wool Secretariat, the award was won by famous fashion stars such as Karl Lagerfeld and Yves Saint Laurent. A menswear category was introduced in 2014 to promote a new constellation of fashion talents working with merino wool. The overall winner will receive a $AU100,000 prize and the opportunity to have their collection sold in the world’s leading fashion stores including Matchesfashion.com, Harvey Nichols in Britain, 10 Corso Como in Italy and China, Saks Fifth Avenue in the US, Joyce in Hong Kong, Isetan Mitsukoshi in Japan and David Jones in Australia.

During the special event in Villa Favard, the finalists will present their collections before a panel of international fashion designers and industry representatives.

Research, young talent and an international reach are the distinctive DNA traits of Pitti Immagine and Pitti Uomo. Our relationship with Woolmark has a long and positive history, and it was natural to join forces on this project. The establishment of this important collaboration for the International Woolmark Prize for menswear is an additional confirmation of Pitti Uomo’s leading position in men’s fashion and its irreplaceable role as a platform for research, promotion and launching young designers.

Raffaello Napoleone, CEO of Pitti Immagine