The project Wool Wonders came to a climactic ending on Wednesday evening, May 24th at Polimoda’s headquarters in Florence, Villa Favard, when The Australian Ambassador to Italy Dr Greg French, and Director of Polimoda Danilo Venturi announced the winner.
After an elongated deliberation between the prestigious jury, which included The Ambassador, the Director of Polimoda, Linda Loppa, Advisor for Strategy and Vision to Polimoda, Fabrizio Servente, Global Strategy Advisor for The Woolmark Company, Sara Maino, Senior Editor of Vogue Italia, Giovanna Gentile Ferragamo, Deputy Chairwoman of Salvatore Ferragamo S.p.a., and Philip Fimmano of Trend Union, the prizes were decided as follows:
We congratulate Jamila and wish her a wonderful experience in Australia. We also thank all of the students who participated with great commitment and effort. We look forward to even more interaction in future between the dynamic and innovative fashion industries of Australia and Italy, not least with respect to wool. The history of wool has been very important for both of our countries, and is a shared story that continues today. And I’m sure that wool, this wonderful natural fibre, will continue to bring together Australians and Italians in ways that improve the quality of life of people around the world. And this “Wool Wonders” project is an exciting part of this story.
Organised by the Australian Embassy in Rome and Polimoda, in partnership with The Woolmark Company, and in collaboration with the Museum of Applied Arts and Sciences (MAAS), the University of Technology Sydney (UTS), Singapore airlines and Tourism Australia, this project aimed to promote the cultural exchange between Italy and Australia through fashion. Ten selected students designed and made one Australia-inspired outfit using Austrian merino wool jersey, generously donated by The Woolmark Company.
Jamila’s project in particular was inspired by the raw nature and burnt-red landscapes of the Australian outback, with reference to the iconic surfer culture of the coast. The jagged lines of the rocks were reflected in her outerwear garment, and a modified wetsuit was dyed and treated to reflect mud and dried salt stains. Thanks to this outfit, Jamila will travel to Australia for a four-week internship at the Fashion Department of the University of Technology Sydney and the Museum of Applied Arts and Sciences, as well as experience a tailor made program organised by The Woolmark Company, Tourism Australia and the Australian Fashion Chamber. Jamila will fly to Australia on one of the latest and most modern Singapore Airlines aircrafts, the new Airbus A350.
It was a unique and very intense experience, which I worked on for weeks. I had a few moments when I thought I wouldn’t finish, though everything was worth it in the end. It was very interesting to explain my inspiration to the judges, and I thank Polimoda for this opportunity and I’m delighted with my achievement.
Thank you to all the partners and sponsors who made this project possible, and who will surely make Jamila’s experience in Australia truly unforgettable.