The Social Media Manager is responsible for implementing a company's social media strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. They monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on the effectiveness of digital campaigns in an effort to maximize results.
Required skills/profile: media technology, communication skills, digital marketing, analytical skills, teamwork.
Career Path: Marketing / communications assistant > media assistant > Social Media Manager
Fashion Communication (Italian)