Rendez-Vous with Raoul Shah

Making brands culturally relevant

Guest lectures

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At 3pm on May 21st, the Rendez-Vous series will welcome Raoul Shah, founder and chief executive officer of London creative and communications firm Exposure.

On the occasion of his guest lecture inside Polimoda’s Aula Magna, Raoul Shah will tackle a hot topic in today’s marketing-oriented society, Making brands culturally relevant. During the Polimoda Rendez-Vous, Shah will be joined by award-winning designer and Polimoda mentor Keanan Duffty in a Q&A session on the entrepreneurial world and the link between brand and culture.

Born in North London from Nairobian parents, Shah first stepped foot into the fashion world in Paris at Agnes B before securing a position at Pepe Jeans in 1989. Now a consultant for Nike, Levi’s, Coca-Cola, Netflix and more, he spent the early years of his career dabbling in advertising, promotion and marketing, making his way through the European denim and retail industries to uncover the sundry secrets to establishing a successful global brand.

Launched in 1993, Exposure is a creative communications agency that connects the dots between brands, culture and consumers. The award-winning agency was built entirely on the power of networks, later expanding to New York (2003) and Tokyo (2008). Its mission is simple: to make brands culturally relevant by connecting them to consumers through the lens of culture, a means of creating both awareness and sales.

Shah has been featured in numerous global blogs and world-renowned sites and was voted the most influential ethnic minority working in media by The Guardian (2007). Besides his role as a trustee of the British Council (2008-2014) and as a member of the Promote London Council for the Mayor of London (2009-2011), he was also listed amongst the Top 50 Creative Leaders in the UK.