Polimoda, a highly specialized design and fashion merchandising school located in Florence, Italy, maintains close ties and collaboration with the fashion industry which provides a constant, up-to-date view of the international fashion scene to current students.
The Polimoda Fashion Institute of Design and Merchandising offers undergraduate and graduate design master courses in the fashion merchandising management, production, sales and marketing sectors of the industry. The fashion design school prepares students for career in fashion merchandising and those wishing to specialize in the footwear and accessories markets. Polimoda is particularly well-known for its specialized courses in fashion merchandising management program and fashion buying management courses.
FASHION MARKETING & MERCHANDISING
The course aims at preparing professionals with knowledge and skills so as to enable them to become part of a work group which takes care of the commercialisation of a fashion product.
The objective is to form a fashion figure who, besides knowing the dynamics of product development, has relational skills of marketing, planning and of management, both economic and human resources. The growing complexity of the sector, the process of globalisation of the markets and the consequent competitiveness require a specific knowledge of all the matters regarding the commercial strategies of a product, its display in the shop and the customer relationship management.
Fashion Marketing & Merchandising
MASTER IN FASHION MERCHANDISING & MANAGEMENT
This fashion merchandising course trains students to become qualified marketing and merchandising specialists in the Fashion sector.
Specialised strategic material on fashion merchandising is taught by professionals in the fashion industry from a practical approach, highlighting opportunities and problems of the fashion world.
A degree in fashion merchandising will be obtained after final assessment and exams. The final thesis project will be based on "outside" coursework. The course is divided into two semesters, for a duration of approximately 9 months including a 3 month internship.
Master in Fashion Merchandising & Management
MARKETING MANAGEMENT FOR FASHION BUYING
The course trains the purchasing managers of fabrics, accessories or packaged products. This very important and much-in-demand professional figure must work as part of a team with the production division or stylists. With the necessary training, he or she may work in a fashion company, large department stores or buying offices.
Marketing Management for Fashion Buying
Check the rest of our fashion merchandising and marketing courses offered by Polimoda: