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  VISUAL MERCHANDISING & CONCEPT STORE

Training goals:

The aim of the course is to provide participants with a high level of professionalism in the sector of visual merchandising and the necessary skills to create display compositions, the means of communication closest to the consumer, and the true point of contact between customer and company.  
 
Program Content

VISUAL MERCHANDISING                                                  

  • Evolution
  • Large-scale retail
  • Concept stores
  • Why focus on visual merchandising for clothing and accessories
  • Visual merchandising and brand identity

The sales outlet AS A MEANS OF COMMUNICATION                   

  • Promoting the sales outlet
  • Research and analysis of the latest trends in visual merchandising
  • Case study analysis

VISUAL DISPLAYS                                                   

  • The shop window and window dressing rules
  • Window dressing techniques for clothing and accessories

GOODS LAYOUT                                                                

  • Making the most of the sales area
  • Points of focus and display areas
  • Using colour
  • Lighting techniques
  • Display bases: shapes, materials and structures
 
Eligibility  
Secondary school leavers
 
 

 
 
Admissions  
Assessment of CV and interview
 
Course duration  
Total course duration: 60 hours

Frequency:
One day a week – Monday from 9.00 am to 2.00 pm (12 lessons)

 
Cost  
 

1,540.00 euro

 
 
 
 

POLIMODA,
VILLA STROZZI, VIA PISANA 77,
50143 FIRENZE
TEL 055 7399628 FAX 055 700287
info@polimoda.com


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