POLIMODA
FASHION SHOW 2003
The year 2003 is a year full of newness
for the Polimoda fashion show which was held on 6 June at the
Stazione Leopolda. The preparation involved 88 students: the
future designers along with the future managers transformed
the event into a real moment of communication for the school.
What was especially innovative was the total creative freedom
given to the young designers, who were no longer placed with
a "tutor", well-known fashion designers. In the last
two years the school had aimed for a product which was supposed
to have above all saleable characteristics, whereas this year
greater importance was given to creativity and entrepreneurship.
The marketing students also gave a fundamental contribution:
not only did they directly take care of the concept of the show,
but also of the exhibition of the garments at the end.
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