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This course prepares design students in two of the leading sectors in the expansion of extremely famous fashion houses from clothing to furnishing: home and hotel design.
Comprehensive projects, space design, new ideas for the home (e.g. Armani/Casa, Versace Home Collection) and for the business and hotel sectors (e.g. Hotel Sixty).
Goals
The byword in the modern market is differentiation. Not just in the sense of "standing out" from the rest, but in the sense of "extending" the field of action. Since the 1980s, we have known that fashion brands are not just a label that sets them apart from the competition, but that they also have a social, semiotic and immaterial value, and as such are a huge potential for a company.
Since then, brand extension has become a very common corporate practice, transforming fashion houses into global enterprises. Furniture and space design are the goods sectors to which the fashion companies' sphere of action has been extended the most and all the benefits of the brand (esteem, trust, reputation, etc.) have spread.
This process requires new creative professional figures who are able to make these extensions.
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