|
Communication
Creating the visual message
Advertisers planning a campaign must first of all know how to single out the characteristics of the product and the target. As well as this, advertisers must be able to transform the visual and spoken message, which must be planned when programming the advertising campaign strategies, into communication.
Visual communication, advertising, image promotion
This module explains which mechanisms and methods visual communication uses to capture our attention. How to promote an image and which techniques can be used to enhance it.
Design and photography: image semiotics
This module deals with the different ways of creating and understanding images (design) and photographic language on the basis of where they will be used: in the press, on the web, on the TV.
Psychology and message graphics
In order for the graphics used in the message to capture the potential client’s attention, they must fit in with the target market psychology.
Aspects of traditional communication and innovation: digital communication
The aim of this module is to provide knowledge of the methods and techniques for designing, creating, organising and managing communication using IT, on-screen and multimedia systems.
How to create an effective communications strategy
Talking to everyone is the same as talking to no one. It is of paramount importance to single out the target of the communication and the best communication methods for getting the message across in the most effective way.
From the marketing brief to the copy strategy (communication strategy)
Transforming communication processes and languages into strategy.
Creative presentation strategies
The best ways to present creativity.
Building an advertising campaign
The parts of an advertising campaign.
The art director’s function and role in advertising campaigns and organising events
Copy writer - art director relations
From the written word to the visual message.
Marketing
Operational marketing: the marketing mix
Techniques and tools for price, buying and service management.
On-line business strategies
Traditional companies are adopting the extended company concept more and more. The purpose of this is to integrate increasingly innovative processes and transform corporate organisation and management.
Digital marketing: new marketing tools for the new media
search engine positioning
action marketing and direct marketing
permission marketing
viral marketing
CRM relational marketing
Technology
Technology and competition in the new media
This module covers all the aspects linked to the web and the new media: from analysing the technology involved in the new media and the resulting competition to new marketing and web communication applications.
Web Design
Communication design:
Designing graphics, ID, information and communications systems.
Interaction design:
Hypermedia systems, interface, new media, multimedia and web design.
|
