Information Request Form
  Application Form
  FASHION MARKETING(only in english)
Summer School: Check our special offers & discounts!
Group Discount
A discount of EUR 100 per person is offered for a group of 3 or more students enrolling together. Please mention the students' names that you are signing up with in the application form itself.

Polimoda Student Discount
Students already studying at Polimoda or who have studied at Polimoda before,
receive a discount of EUR 100 on the fee for the program.


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Check this simple currency converter to convert from Euro to your local currency. Please note that this should only be used as a guide and all payments will be in EURO. http://www.xe.com/ucc
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Content
This course will offer students a general introduction to the fashion sector and provide them with the fundamental tools regarding marketing strategies and product commercialization.
 
Program Content  
The Brand as a Principle value of a company
contemporary fashion
principles of marketing
international marketing
distribution strategies
fashion merchandising
retail strategic importance
fashion communication
visual merchandising
 
 
Course duration  
2 weeks
50 hours
Monday through Friday


From 20th June to 1st July 2005

Each course requires a minimum number of ten participants
At the beginning of each course the relevant schedule will be issued along with the itinerary of any planned cultural trips or professional visits pertinent to the subject.
Lessons will be either in English or Italian or bilingual.

 
Cost  
 
1250,00 Euro + Euro 50 administrative fees

USEFUL RESOURCES ON FLORENCE
 
 
You would like to apply to this course, but Italian is a problem for you?

Check our Help in Italian program, meant for all students who wish to learn or improve Italian before applying to our courses.
 

POLIMODA,
VILLA STROZZI, VIA PISANA 77,
50143 FIRENZE
Tel 055-7399645

schneiderl@polimoda.com


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