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FASHION MARKETING(only in english)

Summer School: Check our special offers & discounts! Group Discount A discount of EUR 100 per person is offered for a group of 3 or more students enrolling together. Please mention the students' names that you are signing up with in the application form itself. Polimoda Student Discount Students already studying at Polimoda or who have studied at Polimoda before, receive a discount of EUR 100 on the fee for the program. Not familiar with Euro prices? Check this simple currency converter to convert from Euro to your local currency. Please note that this should only be used as a guide and all payments will be in EURO. http://www.xe.com/ucc/.

Content

This course will offer students a general introduction to the fashion sector and provide them with the fundamental tools regarding marketing strategies and product commercialization.

Program Content

The Brand as a Principle value of a company contemporary fashion principles of marketing international marketing distribution strategies fashion merchandising retail strategic importance fashion communication visual merchandising

Course duration

2 weeks 50 hours Monday through Friday From 20th June to 1st July 2005 Each course requires a minimum number of ten participants At the beginning of each course the relevant schedule will be issued along with the itinerary of any planned cultural trips or professional visits pertinent to the subject. Lessons will be either in English or Italian or bilingual.

Cost

1250,00 Euro + Euro 50 administrative fees USEFUL RESOURCES ON FLORENCE

You would like to apply to this course, but Italian is a problem for you? Check our Help in Italian program, meant for all students who wish to learn or improve Italian before applying to our courses.

POLIMODA, VILLA STROZZI, VIA PISANA 77, 50143 FIRENZE Tel 055-7399645 schneiderl@polimoda.com

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