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Fashion coordinator presents as a multifaceted figure, meeting-point between design and marketing areas. Fashion coordinator is able to manage market information in favour of style development of the collection. This figure closely collaborates with: style office for the mapping and management of collection development; marketing office for the surveying of single customers’ suggestions or market researches; communication and event organization for presenting the collection. Fashion coordinator filters and mediates the diverse needs of company sections in order to grant coherence from a style, communication and commercial point of view.
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