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  LUXURY SPA MANAGEMENT
Content
Goals: to train managers for companies whose core business is spa treatments or the likes. To create a partnership between the Luxury Spa Management training course and spa companies, and to form a solid relationship between teaching and work with the goal of creating specialists ‘on the field’ with a springboard into the world of work. To create and lay the foundations for exporting Italian spa treatments around the world.


Method:
Lessons, conferences, debates with assistance from specialists in the sector and field trips in close partnership with the course promoter and mentor Mr Leandro Gualtieri and his organisation  www.fonteverdespa.com .
In particular, all the lessons concerning spa products must be followed up individually by students (in the lab) through research and/or frequent visits to companies (as a result there will be tutors at the spa companies). The management courses will be aimed at the world of spa treatment. The mentor company will come up with two marketing research or management projects custom-built for its requirements which will be organised both by the Polimoda professors and the company tutor. The course is held in two languages – Italian and English.
 
Program Content
First Term
Business Plan I: all the analytical stages in creating a business plan for spa companies. This includes various steps, such as: SWOT analysis, choosing products and services, the marketing plan (principles of marketing), forecasting (principles of management), choosing a location, developing and choosing the products, the staff set-up, the type of company (the legal structure), the financial plan, TQM programming (Total Quality Management), the insurance plan, communications plan, etc. The teachers will be from both Polimoda and spa companies (the professional figures involved in each stage of the business plan) and from the worlds of insurance and banking.  
Principles of Management I: The Blue Ocean Strategy. Teacher from  Polimoda.
Principles of Marketing I: The basics of marketing with the strategies – that is, the 4Ps and STPs - aimed at spas. Teacher from Polimoda with the participation of the marketing manager or director of a spa company.
Spa Merchandising – Cross selling and all other lines of business compatible with spas. Teacher from Polimoda and a spa.
Spa History and Culture: from its origins to the present day. Future developments and scenarios. Teacher from a spa.

Fashion Trends: how to single out fashion trends and apply them to spa development.

Teacher from Polimoda.
Spa Products I: basic know-how on subjects chosen by the mentor on the basis of their importance in managing spas – diagnostics, dietetics, specialist examinations, blood chemistry analysis, Bioaquam® circuits, therapeutic spa pool, spa circuits and hydrotherapy circuits in spa water. Spa treatments, inhalation therapies, massage, oriental disciplines. There will be 2/3 visits to companies before commencing each group of topics. Teachers from spa companies.  
Spa Management Procedures I: the procedures and methods for activating, checking and promoting spa products. Teacher from a spa (director).

Second Term

Business Plan II: all the analytical stages in creating a business plan for spa companies. This includes various steps, such as: SWOT analysis, choosing products and services, the marketing plan (principles of marketing), forecasting (principles of management), choosing a location, developing and choosing the products, the staff set-up, the type of company (the legal structure), the financial plan, TQM programming (Total Quality Management), the insurance plan, communications plan, etc. The teachers will be from both Polimoda and spa companies (with the professional figures involved in each stage of the business plan) and from the worlds of insurance and banking. 
Principles of Marketing II: drawing up a marketing plan for a spa. The students draw up a real business plan together with the Polimoda teacher and the spa tutor.
Principles of Management II: management and decision-making tools such as forecasting, warehouse rotation, etc, financial management, using electronic spreadsheets. Teacher from Polimoda, plus the controller, director, or  marketing manager from a spa.
World Affairs: How to identify the market conditions that can have repercussions on the spa’s activities. Teacher from Polimoda.
Web Marketing: The web marketing tools for development, sales promotions, advertising, etc. Teacher from Polimoda.
Human Resources: The main human resources to employ in spas. As well as employment conditions, dealing with employee turnover, and organising their roles. Teachers from Polimoda and a spa.  
Spa Products II:Energy techniques, harmony therapy, fitness, water fitness, ancient Mediterranean oil treatments, intensive programmes, beauty treatments, beauty service, hairdressing, cosmetic medicine, day spa programmes, cosmetics. There will be 2/3 visits to companies before commencing each group of topics. Teachers from spa companies.
SPA Management Procedures II: the procedures and methods for activating, checking and promoting spa products. Teacher from a spa (director).


Company Visits: at least one a week. Of extreme importance to get an idea of the disciplines. To make it easier for the spa tutors, the lessons may be held at the spa company. There will also  be a visit to an important sector trade fair.
Duration of Lessons: Each subject covers ten lessons, of three hours each.
 
Eligibility  
Luxury SPA Management is open to all graduates; requests from non-graduates will also be considered for applicants with sufficient knowledge of the sector.
 
Internships  

1) Students coming from the EU

All students coming from the EU are guaranteed an internship as part of the Polimoda course ( except Foundation and Summer courses )

2) Non EU students
Due to current Italian regulations, Polimoda can no longer grant internships to non EU citizens.

Students coming from a country which is not part of the European Union may apply to an optional 3-4 month program in Applied International Management. The objective of this third semester is to give alumni the chance to experience real companies, real projects and real opportunities in Italy through specific applied consultancy projects.
 
Admissions  
For admission to the course, it is necessary to pass a written examination and an interview with the course coordinator.
 
Course duration  

9 months, for a total of 1,500 hours: 500 hours teaching, 500 hours laboratory, and 500 hours on-the-job training (6 months teaching and 3 months on-the-job training – reserved to EU citizens).
Course start date: April 2008.
In order to obtain the end-of-course diploma, students from outside the EU can continue the course by enrolling on the ‘Advanced SPA Management’ course in place of the on-the-job training. It lasts three months and costs 2,500 euros. Alternatively, they may gain work experience or do on-the-job training in a foreign country for the same length of time.
 
Cost  
 
You can find information regarding the cost of the course here!
 
 
 
Short Term Accommodation and general information

POLIMODA,
VILLA STROZZI, VIA PISANA 77,
50143 FIRENZE
TEL 055 7399628 FAX 055 700287
info@polimoda.com


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