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Main subjects are combined with several shorter lectures, held by
flash professors, individuals or professionals who are experts in
their fields.
Principles of Fashion
Management I: Management and marketing fundamentals
targeted towards fashion Industries. Includes the structure
of fashion production companies and essential strategies to
run fashion companies. Students learn the approach from concept,
production to distribution.
Principles of Fashion Management II: How to
become a Creative Distributor – fashion distribution systems
explained in detail, with a focus towards non traditional distribution,
including concerted channels. Pricing Strategies and promotions
for launching a company.
Legal Organisation: choosing the right legal
organisation or structure for a company. Regulations for Italian
and European companies will be considered. Non European Union
citizens will focus on the laws and regulations of countries
where they prospect to set up business.
Business Plan: the appropriate structure to
set-up a company. Students will study their own plan created
for the business they desire to start or develop.
Financial Plan: Financial Resources necessary
for start-up and running business. Italian and European finance,
private, public will be considered. Non European Union citizens
will research their countries for financial conditions.
Principles of Marketing I: Marketing Strategies
and tactics for fashion business companies.
Principles of Marketing II: Case studies of
marketing successes and failures in fashion companies. Champions
of success and the tools they used.
Principles of Merchandising: the rules that
regulate merchandise within the distribution process. Tools
to implement the correct strategies.
Fashion Business Pipe-line: How fashion business
is developed from raw materials to finished product. The organisational
chart – who does what within the sector. Job descriptions
and objectives.
Trade Marks: Divided into several specific
subjects – How to Build a Fashion Brand,
How to Manage Fashion Brands; Trade Mark protection laws for
Italy and United Europe; How to protect a brand in United Europe
and the U.S.A. How to create and evaluate trade marks. Conducted
by several flash professors.
Corporate Profile, Image and Ethics: Company
profile tools to develop image, The mission statement, company
benefits, and ethics. The course is held by several flash professors.
Consulting Commission: (on appointment) a commission
composed by several professors consulting to the needs of a
student or a group of students, helping them to refine their
company’s launch.
Advertising and Media: advertising strategies
used by fashion companies
Special Event Management: how to organise and
plan a fashion event for company startup or for business promotion.
IT for Merchandising: specific software functions
and their use to enhance merchandising and financial strategies.
IT for Business: software programmes as a functional
tool for taking the right company decisions.
Field Trips and testimonials: students will
visit several factories operating in the fashion pipeline, to
understand how companies interrelate to manufacture the final
product. Visits will be made to the major Italian Fashion Fairs
and testimonials will be invited to speak about their companies.
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