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  POLIMODA MASTER FASHION MARKETING COMMUNICATION
Content
Communicating fashion means to represent it through image, language, events, media, testimonials or celebrities who form part of the fashion system.
The Master furnishes an ample vision of the communication-scenery in general and particularly of the fashion sector; it forms professionals able to manage public relations, advertising and presentations, and to communicate with the media.
Creativeness, flexibility, competitiveness, team spirit: these the principal characteristics you need in order to be successful in the world of fashion communication


Methodologies
Didactic lessons
Laboratory
Seminars with experienced professionals
Visits to Fairs/Exhibitions/Events
Workshops

 
Program Content
Contemporary fashion
Marketing: the strategic choices and the development of the marketing mix
Business image
Advertising strategies
Publicity (from the strategy to the communication project)
Business and institutional communication
Communication in the sector of fashion
Public Relations
Fashion-Web and Multimedia
Commercial art - Computer science and English
 
Eligibility  
Students, graduates (or similar) and professionals with a work experience of 2-3 years in the sector.
 
Employment Opportunities  
Communication Manager
Manager / Employee Press Agency
Public Relations Manager
Image Manager
Project executive
Senior / Junior Account

The positions concern the internal structures of firms (press agencies, communication and marketing) as well as the external (public relation and publicity agencies)



 
Admissions  
The admission is preceded by a selective exam, consisting in:

-Psycho-vocational test (written)
-analysis of an advertising campaign
-motivational interview


Course with limited number of participants.

 
Course duration  
6 months (600 hours of didactic lessons) + stage+ 3/ 4month . It is obligatory to assist the lessons from Monday to Friday, in the morning as well as in the afternoon.
The course starts at the beginning of October.



 
Cost  
 
You can find information regarding the cost of the course here!
 
 
You would like to apply to this course, but Italian is a problem for you?

Check our Help in Italian program, meant for all students who wish to learn or improve Italian before applying to our courses.
 
Short Term Accommodation and general information

POLIMODA,
VILLA STROZZI, VIA PISANA 77,
50143 FIRENZE
TEL 055 7399628 FAX 055 700287

info@polimoda.com


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