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  MASTERS IN LUXURY MANAGEMENT
Content  
Content
Masters in Luxury Management is targeted towards graduates wishing to establish a management career in companies which deal in luxury.

Methodology
A degree will be obtained by final assessment and exams. Final Thesis or projects will be based on "off hour" work. The course is divided into two semesters, for a duration of approximately 9 months inclusive of 3 month internship. Non EU citizens can replace the internship with a semester in Applied International Fashion Management, a three month experience where students get the chance to carry out consultancy projects for the industry, tutored by a Polimoda lecturer.

Yachts - Italy is among the biggest world manufacturers of luxury yachts. Students visit leading companies, obtain first hand knowledge from their executives and proceed in class, assisted by lecturers, to analyse management systems for the luxury yacht sector. Visit to the "Salone Nautica di Genova" or other major yacht shows are programmed.
Wines - a fully fledged course in Italian wines - with wine tasting experts - wine management in and out field and visits to primary wine fairs and vineyards.
Hotels and restaurants concepts of luxury hotel and restaurant management taught by field professionals, visits to famous restaurants and deluxe hotels.
Fashion and leather industries - luxury fashion as conceived by "Made in Italy", merchandising and management lectured by professionals and visits to several companies.
Automobiles and motorcycles - The management of luxury cars and motorbikes - visits and lectures to primary industries - case studies and fields trips.
Furniture and Home Textiles - Italian furniture and home textile industries - studies of their cluster systems - testimonials, field trips and testimonials in class.
Perfume and Cosmetics - international beauty in luxury - case studies of primary industries, their marketing and management strategies.
Table hollowware, flatware and china - international table hollowware companies - their peculiarities, distribution systems and merchandising.
Design objects - luxury design objects - visits and case studies involving lesser known luxury manufacturers with high potential.
Jewellery, costume jewellery and watches: Italian luxury and design jewellery and costume jewellery - history - trends - field visits to luxury and high end manufacturers.

Field Trips and Testimonials
The unique strength of this course is based on frequent field trips and testimonials based on Italian Luxury brands. Students have the outstanding opportunity to visit several companies or shows belonging to the Luxury process and pipeline. Testimonials are significant players in their companies. Many lecturers have or are working for primary companies of the sector.


 
Program Content  
I semester
Luxury Management Strategy
Luxury Merchandising I
Principles of Luxury Marketing I
Communication I
Strategic Marketing
Luxury Marketing Merchandising & Communication I

II Semester
Luxury Merchandising II
Principles of Luxury Marketing II
Communication II
Luxury Marketing Merchandising & Communication II
Luxury Marketing Merchandising & Communication III
Customer Relation Management
 
Eligibility  
The Master is open to grads (or equivalent) holding a valid University degree preferably in marketing, economics, business administration etc. Other University degrees will be considered provided applicants pass the entry exam, held on our home page, and judgement through private consultation with the chairman of the course, by telephone. Proven working experience in Fashion Marketing and Industry, for candidates without a University degree will also be a condition for enrolment. Fluent knowledge of English is required..

 
Admissions  
Application form
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Course duration  
20 hours on-campus lessons + 20 hours in-the-field research per week. 9 months including 3 month internship

Students coming from the EU:
All students coming from the EU are guaranteed an internship as part of the Polimoda course

Non EU students
Due to current Italian regulations, Polimoda can no longer grant internships to non EU citizens.

 
Cost  
 
You can find information regarding the cost of the course here!
 
 
 
Short Term Accommodation and general information

POLIMODA,
VILLA STROZZI, VIA PISANA 77,
50143 FIRENZE
TEL 055 7399628 FAX 055 700287

info@polimoda.com


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