| Principles of Fashion Marketing
|
| Principles of Fashion Merchandising
|
| Principles of Fashion Communication |
| Economics for Fashion Marketing |
| Marketing Research |
| Fashion Promotion Mix |
| Customer Relation Management |
| Marketing & Business
Plan |
Principles of Fashion Marketing I & II
Fundamentals of marketing for the Fashion Industry starting with a
classical approach, ending with current and future leading-edge strategies.
This course will be lectured by several professors and professional
figures.
Principles of Fashion Merchandising I &
II
An intensive course covering various aspects of merchandising, sourcing
strategy, product knowledge, financial merchandising, buying. Will
be lectured by buyers, and various executive merchandising specialists,
possessing thorough, "in the field" know-how.
Principles of Fashion Communication
Semiotics as a marketing tool, and internal communication methods
of the fashion environment dealt by fashion communicators.
Economics for Fashion Marketing
Basic macro and micro economic events which have significant influence
on market returns and strategies taught through a marketing point
of view. Lecturers are marketing economists.
Market Research
The significance of market research in fashion resulting in team
or individual research of specific market situations lectured by
a professional researcher.
Fashion Promotion Mix
Special events such as organisation of a fashion show and other
promotional events. Also Sales promotion and PR activities lectured
by a professional.
Customer Relation Management
All forms of communication and relation with the customer in order
to increase Brand Loyalty. Lectures conducted by specialists.
Marketing & Business Plan
Focusing targets and pin pointing financial and organisational resources
to hit the centre.
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