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  MARKETING MANAGEMENT FOR FASHION, BEAUTY & COSMETICS (IN ITALIAN)
Content
This Master provides an ample vision of fashion and look, cosmetics, make-up, perfumes and the whole wellness area (thermal baths, beauty farms, beauty centres etc.)
The habits of the consumers and their attitudes towards life change and the beauty and wellness market expands more and more, offering new research possibilities. Fashion and beauty have become a synonym for each other and costumers become more and more conscious about the importance of their wellbeing at any age. It is a context in continuous evolution, which is of great interest for both fashion firms and big beauty business groups.
This unique Master forms marketing experts able to work in concerns of the fashion sector as well as in those specialized in the beauty or wellness sector (luxury or mass market).

Methodologies
Classroom lessons
Project works
Labs
Seminars held by professionals of the sector
Visits to fabricants, shows and fairs of the sector

 

 
Program Content
Contemporary fashion
Fashion tendencies
Operational strategic marketing
The process of the brand development (Brand stretching)
Experience brand: from brand to cosmetics
Cosmetics: treatment products and make-up
Fragrances and aromatherapy
Natural Products
Hair Care
Packaging
Wellness (spa-beauty farm etc.)
Merchandising and Visual Merchandising
Communication
English
Computer science and web marketing

 
Eligibility  

 

The Master is open to grads (or equivalent) holding a valid University degree. Proven working experience (2-3 years) in the field for candidates without a University degree will also be a condition for enrolment.
Fluent knowledge of English is required.

 
Employment Opportunities  

This course prepares professionals who are able to work in the marketing area (product development /merchandising), in the commercial area and in the communication area (in this case: cosmetics and perfumes of the firms of the fashion sector), in the cosmetic and wellness sector, in the multinationals of luxury and mass consumption. Particular employment opportunities are:

Product Manager
Assistant / Product Manager
Product manager
Manager development new products
Commercial/Marketing Manager
Trade Marketing Manager
Retail Manager
Merchandiser
Visual merchandiser



 
Admissions  
The Admission is limited. The Admissions Exam consists of:
" Aptitude test
" Analysis of an Advertising Campaign
" Interview
" English Test

 
Course duration  
6 months (600 hours of didactic lessons) + 3 / 4 months of internship.

It is obligatory to assist the lessons from Monday to Friday.
The course starts at the beginning of October




 
Cost  
 
tYou can find information regarding the cost of the course here!
 
 
You would like to apply to this course, but Italian is a problem for you?

Check our Help in Italian program, meant for all students who wish to learn or improve Italian before applying to our courses.
 
Short Term Accommodation and general information

POLIMODA,
VILLA STROZZI, VIA PISANA 77,
50143 FIRENZE
TEL 055 7399628 FAX 055 700287

info@polimoda.com


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