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  POLIMODA MASTER FASHION MARKETING
ORGANIZATION OF EVENTS
Content
The event, with all of its manifold facets, is nowadays a fundamental communication instrument, thanks to its ability to suit the demands of the enterprises of the fashion sector, which have to communicate their image, their products, their philosophy, their management style etc.
This Master furnishes an ample vision of the event scenery (conferences, congresses, fairs, parties, shows etc.), of the ideation of an event, its planning, preparation and organization. The course forms competent professionals, ready insert themselves into the world of the Fashion System, but also in the world of cultural events, stage direction, production and cinema.
Creativeness, dynamism, competitiveness, organizational abilities and team spirit: these are the principal characteristics for those who want to become a successful Event Manager.



Methodologies
Didactic lessons
Laboratory
Seminars with experienced professionals
Visits to Fairs/Exhibitions/Events
Workshops

 
Program Content
Contemporary fashion - Cool Hunting
Marketing: the strategic choices and the development of the marketing mix
The business image (methodology to create and to implement an image)
Promotional events (conventions, meetings, fairs, shows, congresses, concerts etc.)
The phases of the planning of an event
The preparation (briefing, ideation and preparation)
The budget
Promotion and publicity
After the event
Fashion show (ideation, planning and preparation)
The creative aspects of the fashion show (booking - styling)
Production and coordination of the fashion show
Promotional material (brochures, catalogues, etc.)
Commercial art - Computer science and English

 
Eligibility  
Students, graduates (or similar) and professionals with a work experience of 2-3 years in the sector.

 
Employment Opportunities  
Director/assistant fashion show organization
Assistant director
Production assistant
Communication event manager
Promotion manager
Event Manager


 
Admissions  
The admission is preceded by a selective exam, consisting in:

-Psycho-vocational test (written)
-analysis of an advertising campaign
-motivational interview

Course with limited number of participants.

 
Course duration  

6 months (600 hours of didactic lessons) + stage 3/4 months. It is obligatory to assist the lessons from Monday to Friday, in the morning as well as in the afternoon.
The course starts at the beginning of October.



 
Cost  
 
You can find information regarding the cost of the course here!
 
 
You would like to apply to this course, but Italian is a problem for you?

Check our Help in Italian program, meant for all students who wish to learn or improve Italian before applying to our courses.
 
Short Term Accommodation and general information

POLIMODA,
VILLA STROZZI, VIA PISANA 77,
50143 FIRENZE
TEL 055 7399628 FAX 055 700287

info@polimoda.com


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