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  CONCEPT BRAND IMAGE POLIMODA MASTER
Content  
This program is a highly-specialized intensive course intended for young fashion designers who hold at least a post-secondary degree or who have just begun working. Its aim is to enhance their professional skills through the study of the subjects necessary for planning, producing and presenting a fashion collection in a convincing and professional way. At the end of this program, the designer will be able to communicate his or her idea of the collection, to render it distinguishable from all other brands and to create his or her own brand image.
 
Program Content  
The program is made up of three modules, each of which is to be held in close collaboration with sector-related companies, often within the companies themselves. The teaching is held by experienced professionals with long-standing success in the world of fashion.

Fashion Concept
Fashion Trend Research
Consumer Profile
Methods and Structures of a Collection
Illustration and Presentation of a Collection
Productive Processes
History of Illustration
Communication of Image: packaging, logo, catalogues, etc. POS, show rooms, events, fashion shows
Power Point, Photo Shop, WEB pages
Digital Photography
Brand Identity

Module 1
Fashion around us
Shop report
Fashion trends
Individual Collection Concept
Module 2
Fashion collection planning
design and creation of prototype
Module 3
Brand identity and visual communication
Internship
300 hours

Final Project:
Individual collections, brand, communication media, sale corner.
 
Eligibility  
Enrolment is open to candidates with a diploma in fashion design issued by a fashion institute, or to whoever already works as a fashion designer.
 
Admissions  
The Admissions exam is made up of two parts:
- Portfolio
- Individual interview
 
Course duration  
500 lessons
300 internship

 
Cost  
 
9.000 Euro
 
 
You would like to apply to this course, but Italian is a problem for you?

Check our Help in Italian program, meant for all students who wish to learn or improve Italian before applying to our courses.
 
Short Term Accommodation and general information

POLIMODA,
VILLA STROZZI, VIA PISANA 77,
50143 FIRENZE
TEL 055 7399628 FAX 055 700287

info@polimoda.com


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