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  MARKETING MANAGEMENT FOR FASHION BUYING (in Italian)
Content
The aim of this course is to provide professionals with a specific knowledge of the fashion product and of the issues relating to national and international marketing strategies.

Graduates of this master course can operate:
- in the product development area (in close collaboration with the styling office)
- in the buying sector (materials, accessories or finished products)
- in collaborationwith the merchandising office

He or she can work in a firm in the clothing and accessories sector, acquisition and distribution centers or a Buying Office.

 
Program Content
Contemporary Fashion and Fashion Business
Psychology of Communication and Selling
Organizational, Communication and Interpersonal Techniques
Strategic-Operative and International Marketing
Buying and Retail Management
Fibers - Yarns - Fabrics
Trend Research
Knowledge and development of the fashion product
Human Resources and Financial Management
Complete Planning of a Fashion Product
Information Systems
Specialized English
 
Eligibility  
The Master is open to college grads (or equivalent) and students, as well as professionals working in the sector.
 
Employment Opportunities  
Professional Prospects/Outlets

Buyer
Assistant Buyer
Head Buyer
Retail Buyer
Product Manager (Product development)
Head for fabric/accessories research
Buying Director
Freelance consultant

Teaching Methods
Classroom Lessons
Project Works
Laboratories and Workshops
Seminars held by professional from the fashion sector
Field trips to firms and buying offices
Field trips to fairs and exhibitions

 
Admissions  
The admissions test includes an aptitude test, the analysis of an advertising campaign, an English test and an oral interview.
 
Course duration  
6 month + 3 month internship

Period october-april

 

 
Cost  
 
You can find information regarding the cost of the course here!
 
 
You would like to apply to this course, but Italian is a problem for you?

Check our Help in Italian program, meant for all students who wish to learn or improve Italian before applying to our courses.
 
Short Term Accommodation and general information

POLIMODA,
VILLA STROZZI, VIA PISANA 77,
50143 FIRENZE
TEL 055 7399628 FAX 055 700287

info@polimoda.com


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