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This
course prepares professionals with specific knowledge and the ability
to collaborate with a fashion-product marketing team.
The aim of the course is to form professionals in marketing, planning,
management, economy, human resources and the dynamics of the product
development.
The increasing complexity of the sector, the globalization process
of the markets, the competitive dynamics, require a specific knowledge
of the marketing strategies of the products, the product presentation
in the store and the customer relationship management.
Methodologies
Classroom lessons
Project works
Labs
Seminars held by professionals of the sector
Visits to fabricants, shows and fairs of the sector
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